Brand Tone

Friendly, Approachable, Enthusiastic, Playful, Community-Focused, Informative, and Exciting

Brand Values

• •Variety and Uniqueness
• •Customer Satisfaction & Service
• •Community Engagement
• •Quality
• •Enthusiasm for their Products
• •Adaptability & Growth
• •Environmental Consciousness (stated)

Best Practices

• •Know Your Audience, Speak Their Language: Continue using a friendly, slightly informal, and enthusiastic tone that resonates with a younger, social media-savvy audience and the local Derry community. Use emojis appropriately to convey emotion.
• •Highlight Uniqueness and Excitement: Always emphasize the "around the world" aspect and the thrill of discovering new or hard-to-find treats. Use words that convey indulgence and fun.
• •Be Visually Driven but Verbally Engaging: Pair vibrant product images and videos with captions that ask questions, encourage interaction, and share enthusiasm.
• •Maintain a Personal Touch: Continue to feature staff (where appropriate and comfortable for them) and share behind-the-scenes glimpses. When writing, imagine you're talking to a friend about exciting sweets.
• •Stay Consistent Across Platforms (but adapt to format): While the core tone should be the same, tailor the message length and style slightly for each platform (e.g., shorter, punchier text for TikTok; slightly more detail possible on Facebook or a blog if the website becomes active). Ensure key messages about variety, newness, and community are always present.

Social Perception

Positive, Specialized Destination, Friendly and Welcoming, Community Fixture, and Reliable

Copy Examples

• •🚨 Sweet Cravings Activated! 🚨 Guess what just landed all the way from [Country]? 👀 Get ready to treat your tastebuds to the NEW [Product Name]! Limited stock – race ya to Gimme Goodies in Richmond Centre! 🏃‍♀️💨 #GimmeGoodiesDerry #NewArrival #SweetTreats #Derry
• •Can't make it to the shop? 😢 No worries! Your favourite global goodies are now just a click away! 💻✨ Our new website is LIVE! Get 10% off your first online order when you subscribe! Link in bio! 😉 #GimmeGoodiesOnline #SweetDeliveryUK #TreatYourself #DerrySweets
• •Planning a party, wedding, or just a Tuesday that needs sweetening? 😉 Let Gimme Goodies bring the magic! ✨ From epic sweet tables to personalized party favours, we’ve got your celebrations covered. DM us to chat about your dream candy setup! #GimmeGoodiesEvents #DerryParties #SweetTables #WeddingSweetsNI
• •*(Video showing a popular item being restocked with upbeat music)* They're BAAAACK! 😍 Your most requested [Product Name] are officially restocked at Gimme Goodies Derry! Come grab 'em before they vanish again! What treat are you hunting for this week? Let us know below! 👇 #RestockDay #FavouriteTreats #RichmondCentre #Derry
• •Your daily dose of deliciousness lives here! 😋 Gimme Goodies Derry: bringing the world's most exciting sweets, snacks, and drinks right to your doorstep (or our friendly shop in Richmond Centre!). What's your ultimate goody? #GimmeGoodies #SweetShopLove #InternationalSnacks #DerryFoodie