Brand Tone

Confident & Edgy, Trendy & Fashion-Forward, Direct & Sales-Oriented, Approachable (in customer interactions/reviews)

Brand Values

• •Style & Individuality
• •Accessibility (Price)
• •Trendiness
• •Customer Service
• •Quality (Stated)

Best Practices

• •Develop a "Voice Bible": Create a document that explicitly defines the brand's tone (e.g., words to use, words to avoid, sentence structure, level of formality). Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. The edgy, confident tone resonates with individuals seeking to stand out and embrace current trends. Tailor language and references accordingly.
• •Use Strong Verbs and Confident Language: Opt for active voice and impactful words. Avoid hesitant or overly cautious phrasing. For ArtsKoreanMan, this means direct, bold, and assertive language.
• •Consistency Across Platforms: While the style might adapt slightly (e.g., more emojis on TikTok), the core confident and edgy tone should be recognizable whether it's a website description, an Instagram caption, or an email.
• •Reflect the Visuals: The copy should match the energy and style of the product photography and overall visual branding. ArtsKoreanMan's visuals are sharp and modern, and the copy should mirror this.

Social Perception

Positive Excitement for Style, Mixed Reviews on Quality vs. Price/Expectation, Sizing Concerns, Customer Service Responsiveness, Association with Fast Fashion/Trendy Items, Influencer Driven

Copy Examples

• •Instagram Post Caption (New Jacket): "Stop blending in. Our new [Jacket Name] isn't just a piece of clothing, it's a statement. Own the room. #ArtsKoreanMan #StreetStyle #FashionRebel #NewCollection"
• •Website Banner (Seasonal Collection): "This Season's Edge. Discover looks that are as bold as you are. Shop the AKM Spring Drop."
• •TikTok Video Concept: Fast cuts of a model looking confident in various new arrivals. Text overlay: "Your wardrobe called. It's bored." Upbeat, trending sound. Caption: "Level up your look. Link in bio for the latest drops. #AKMFashion #TrendAlert #StyleUpgrade"
• •Email Subject Line (Promotion): "Don't Just Follow Trends. Set Them. (Inside: Your Exclusive Offer)"
• •Product Description Snippet (Statement Trousers): "Forget basic. These [Trouser Name] are engineered for impact. With [unique feature 1] and [unique feature 2], they're your new go-to for turning heads and breaking norms. Pair with confidence."