Brand Tone

Emotional & Heartfelt, Playful & Humorous (subtly)

Brand Values

• •Celebrating the Human-Animal Bond
• •Quality & Craftsmanship
• •Personalization & Uniqueness
• •Customer Satisfaction
• •Giving Back
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document Petsonalise's specific tone (emotional, friendly, playful, appreciative), key messaging points (celebrating bonds, hand-crafted quality), and 'words to use/avoid.' This ensures anyone writing copy understands the desired voice.
• •Emphasize Storytelling: Encourage copy that tells a small story, focusing on the 'why' behind the purchase – the love for the pet, the desire to create a lasting memory, or the joy the pet brings.
• •Use Pet-Centric Language (Authentically): Incorporate pet-related puns and affectionate terms ('paw-fect,' 'furball,' 'furry friend') naturally and not excessively, ensuring it aligns with the heartfelt core message.
• •Highlight the 'Real Artist' Aspect: Continuously reinforce the value of human artistry versus AI, emphasizing the care and skill that goes into each piece.
• •Maintain a Positive and Empathetic Voice in Customer Interactions: Ensure all communication, including responses to queries or any complaints (especially considering the BBB note

Social Perception

A brand that celebrates the unique bond between pets and their owners, offering high-quality, personalized art created by real artists. The brand aims to foster positive word-of-mouth through customer satisfaction and social sharing, while addressing concerns raised by BBB complaints with empathy and proactive solutions.

Copy Examples

• •Celebrate the bond with your pets.
• •Symbols of love and joy.
• •Capture My ✨Diva Essence✨.
• •Why Mom Says I'm Paw-fect Portrait Material.
• •Paw-some Swag.