Brand Tone

Authentic, Passionate, Premium & High-Quality, Informative & Educational, Warm & Inviting, Appreciative

Brand Values

• •Quality
• •Tradition
• •Authenticity & Transparency
• •Nature & Health
• •Origin & Heritage
• •Customer Connection
• •Passion

Best Practices

• •Always Lead with Authenticity and Passion: Let the genuine love for the product and its Greek heritage shine through in every piece of communication. Share the family story and the journey of the olive oil.
• •Emphasize Quality and Origin: Consistently highlight "organic," "premium," "harvest-fresh," and "Greek" (specifically Peloponnese, Koroneiki olives) as core attributes. Explain what makes the oil special.
• •Use Sensory and Evocative Language: Describe the taste, aroma, and appearance of the olive oil. Paint a picture of the Greek landscapes and the traditional harvesting process to immerse the audience. Think "sun-drenched," "golden," "peppery finish," "aromatic."
• •Educate and Inform Gently: Share the health benefits, and different uses for olive oil (cooking, drizzling, dipping), and details about the olive variety without being overly technical. Position the brand as a knowledgeable friend.
• •Maintain a Warm, Inviting, and Appreciative Voice: Address customers in a friendly manner. Express gratitude for their support and for appreciating the tradition and quality. Make them feel part of the Elia family.

Social Perception

High-Quality Product, Trustworthy Brand, Connection to Greece, Good Customer Service, Niche & Artisanal

Copy Examples

• •Headline (Website/Ad): "Taste the Sun-Drenched Soul of Greece: Elia Organic Extra Virgin Olive Oil – From Our Family Grove to Your Table."
• •Social Media Post (Instagram): "Golden hour in our Peloponnesian groves ✨ Every drop of Elia Olivenöl captures this light, this tradition, this pure taste of home. Experience harvest-fresh quality. #EliaOlivenoel #GreekOliveOil #OrganicGoodness #TasteTheTradition #Koroneiki"
• •Product Description Snippet: "Hand-picked Koroneiki olives, cold-pressed within hours to seal in the vibrant, fruity notes and exceptional health benefits. Elia is more than olive oil; it's a generations-old promise of purity and flavor."
• •Email Marketing Subject Line: "Discover the Award-Winning Taste of Authentic Greek Olive Oil 🇬🇷"
• •About Us Snippet: "Elia began not as a business, but as a family's love for the rich, golden olive oil of our native Greece. We pour that same passion and respect for tradition into every bottle, sharing a piece of our heritage with you."