Brand Tone

Warm, inviting, aspirational yet accessible, friendly and passionate.

Brand Values

• •Connection with Nature
• •Sustainability and Eco-Friendliness
• •Mindful Living
• •Quality and Craftsmanship
• •Customer Satisfaction and Joy
• •Beauty and Aesthetics
• •Accessibility

Best Practices

• •Emphasize the 'sanctuary' and 'well-being' aspects of home decor.
• •Highlight sustainably sourced and eco-friendly aspects of products.
• •Use warm and inviting language to create a sense of comfort and tranquility.
• •Showcase products in use to demonstrate how they enhance daily living.
• •Incorporate visually appealing content on social media to engage audiences.

Social Perception

Positive, engaging, customer-centric with a focus on sustainability and mindful living. Perceived as a brand that brings nature's tranquility into everyday living.

Copy Examples

• •Transform any corner into your cozy sanctuary with our stackable floor cushions.
• •Bring nature's beauty into your home with our sustainably sourced decor.
• •Create a peaceful and rejuvenating home environment with our curated collection.
• •Discover stylish, high-quality home decor that's accessible to all.
• •Experience the joy of a beautifully designed home that reflects your personal style.