Brand Tone

Exciting & Thrilling, Professional & Safe, Welcoming & Friendly, Accessible & Modern

Brand Values

• •Safety First
• •Customer Experience
• •Professionalism
• •Excitement & Adventure
• •Inclusivity

Best Practices

• •Prioritize Safety in All Communications: Every piece of copy, from website descriptions to social media posts, should subtly or overtly reinforce the commitment to safety through mentions of professional instructors, maintained equipment, and controlled environments.
• •Balance Excitement with Responsibility: While highlighting the thrill and fun, always maintain a tone of respect for firearms and the importance of responsible handling. Avoid overly aggressive or reckless-sounding language.
• •Showcase Professionalism & Expertise: Emphasize the qualifications of instructors, the quality of the facilities ("world-class," "state-of-the-art"), and the range of firearms available to build trust and convey expertise.
• •Be Welcoming and Inclusive: Use language that appeals to both beginners (nervous first-timers) and experienced shooters. Highlight that no prior experience is necessary and that staff are there to help.
• •Use High-Quality Visuals: Accompany copy with professional photos and videos that depict a clean, modern, safe environment with customers enjoying themselves responsibly under supervision. This visually reinforces the brand values.

Social Perception

Generally perceived as an exciting and unique tourist activity in Pattaya. Customers appreciate the professionalism, the variety of guns, and the guidance from instructors. The 'world-class facility' and 'latest firearms' claims seem to be echoed in some customer perceptions of a modern range. While not specific to Dragon Shooting Club, shooting ranges, in general, can face scrutiny regarding noise and safety from local residents if not managed meticulously. Dragon Shooting Club's emphasis on safety and professional conduct appears to be a proactive measure against such concerns.

Copy Examples

• •Headline: Unleash Your Inner Action Hero! Body: Experience the ultimate thrill at Dragon Shooting Club Pattaya. Our world-class, safe, and professional indoor range offers an unforgettable adventure with a wide array of firearms. Expert instructors ensure a fun and secure experience for everyone. Book your shot today! Call to Action: Visit dragonshootingclub.com to book!
• •Headline: Safety. Precision. Adrenaline. That's the Dragon Standard. Body: New to shooting or a seasoned pro? Dragon Shooting Club Pattaya provides a state-of-the-art facility, meticulously maintained firearms, and certified professional trainers dedicated to your safety and enjoyment. Discover the power, feel the focus. Call to Action: Explore Our Packages & Book Online!
• •Headline: More Than Just Target Practice – It's an Experience! Body: Looking for a unique Pattaya adventure? Dragon Shooting Club offers an exciting escape. Friendly staff, modern lanes, and a huge selection of guns await. Create lasting memories – safely and responsibly. Call to Action: Get Your Adrenaline Pumping – Learn More!
• •Headline: Pattaya's Premier Shooting Destination – Dragon Shooting Club. Body: Why settle for ordinary? At Dragon Shooting Club, experience a world-class shooting facility right in the heart of Pattaya. From .22s to powerful shotguns, our expert team is here to guide you. Perfect for groups, individuals, and corporate events! Call to Action: Contact Us for Group Bookings!
• •Headline: Feel the Power. Respect the Steel. Master Your Focus. Body: Dragon Shooting Club Pattaya invites you to a thrilling yet controlled environment. Learn from the best, handle top-quality firearms, and challenge yourself. It's an experience that combines excitement with discipline. Call to Action: Book Your Lane Now!