Brand Tone

Modern, Innovative, Professional, Informative, Aspirational, Stylish, Helpful, Practical

Brand Values

• •Innovation & Convenience
• •Quality & Design
• •Efficiency
• •Customer Empowerment/Enablement
• •Modern Living

Best Practices

• •Focus on "Modern Elegance & Everyday Convenience": Ensure copy consistently balances the sophisticated design elements with the practical benefits of ease and speed. Use words like "sleek," "innovative," "effortless," "instant," "streamlined."
• •Highlight Solutions & Empowerment: Whether it's a kitchen tap simplifying tasks or a tiling system enabling a perfect DIY finish, frame products as solutions that empower the user.
• •Maintain Visual-Verbal Harmony: Ensure the aspirational and high-quality imagery on Instagram and the website is matched by copy that speaks to quality, design, and a premium experience.
• •Be Clear and Informative, Avoid Overly Technical Jargon: While the products are innovative, explanations should be easy to understand, focusing on user benefits rather than just technical specifications.
• •Consistent Voice Across Platforms: Whether it's a website product description, an Instagram caption, or a blog post, the tone should remain recognizably Nivello – professional yet approachable, modern, and focused on enhancing the user's home and lifestyle.

Social Perception

Generally positive, seen as a modern convenience and a kitchen upgrade. Often perceived as premium or offering a touch of luxury. A versatile home solutions provider, appealing to both those seeking premium kitchen upgrades and those undertaking home improvement projects.

Copy Examples

• •Headline: Elevate Your Kitchen. Simplify Your Life. Body: Discover the Nivello 5-in-1 tap. Instant boiling, filtered, and sparkling water, all wrapped in stunning design. Experience true kitchen convenience. CTA: Explore Designs | Learn More
• •Headline: The Heart of a Modern Home Beats with Nivello. Body: From the perfect cup of tea in seconds to effortless meal prep, our innovative taps redefine your kitchen experience. Sleek, smart, sustainable. CTA: Find Your Perfect Tap
• •Headline: Beyond the Build: Perfect Finishes with Nivello. Body: Achieve flawless tiling with our precision leveling systems. Nivello empowers your DIY projects with professional-grade tools for a stunning home transformation. CTA: Shop Tile Solutions | Get DIY Tips
• •Headline: Less Clutter, More Style. The Nivello Revolution. Body: Say goodbye to your kettle and welcome streamlined elegance. Our integrated boiling water taps free up counter space and add a touch of sophistication. CTA: See the Collection | Watch it in Action
• •Headline: Water, Just The Way You Want It. Instantly. Body: Whether it's piping hot for your morning coffee, perfectly chilled, or delightfully sparkling – Nivello delivers at the touch of a button. Upgrade to ultimate refreshment. CTA: Discover Our Tap Range