Brand Tone

Aspirational & Elegant, Modern & Innovative, Sensory & Evocative, Friendly & Engaging, Descriptive & Benefit-Oriented

Brand Values

• •Aesthetics & Design
• •Quality & Functionality
• •Innovation
• •Customer Satisfaction
• •Creating Ambiance
• •Accessibility (implied)

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., elegant, modern, evocative), core vocabulary, and even things to avoid (e.g., overly casual slang if aiming for elegance). Share this with anyone creating content.
• •Focus on 'Sublimez' (Enhance/Elevate): Consistently use verbs and adjectives that evoke a sense of elevation, beautification, and a premium experience (e.g., transform, inspire, curated, radiant, sophisticated, unique).
• •Weave in Sensory Language: Appeal to sight (sparkle, glow, vibrant), feeling (cozy, serene, tranquil), and for relevant products, scent (delicate aroma). This helps create the desired ambiance in the copy itself.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns with the visual style of the website and social media. Elegant photos should be paired with equally refined text.
• •Segment and Tailor (Crucial for TesseraShop): Given the distinct product categories (decor vs. 3D printing), it's vital to tailor the tone. While the overarching brand might value innovation, the copy for a crystal lamp should sound different from a 3D printer resin. Decor/Lighting: Emphasize elegance, ambiance, style, and sensory experience. 3D Printing: Emphasize precision, capability, innovation, technical specifications, and creative potential.

Social Perception

Emerging Brand, Visually Appealing Products, Dual Identity (Potential for Confusion), Limited Independent Feedback

Copy Examples

• •Let your space sparkle. ✨ Our CrystalBright Lamp doesn't just illuminate a room; it transforms it into a haven of elegance and tranquility. Discover the magic of light. #TesseraShop #CrystalLamp #HomeAmbiance #ElegantDecor #InteriorGlow
• •Elevate your everyday. At TesseraShop, we believe your home should be a masterpiece of style and comfort. Explore our curated collection of unique decor and lighting, designed to inspire. Free shipping available! Shop now: tesserashop.fr
• •Ignite serenity. Our ScentDream candle, with its delicate aroma and gentle flicker, crafts an atmosphere of pure relaxation. Perfect for unwinding after a long day or adding a touch of warmth to any moment. #ScentedBliss #HomeSanctuary
• •TesseraShop: Where Design Meets Desire. Illuminating your world with elegance and innovation, one unique piece at a time. Explore our collections.
• •Introducing: Pieces That Tell Your Story | The New TesseraShop Collection