Brand Tone

Knowledgeable & Authoritative, Eco-Conscious & Forward-Thinking, Community-Oriented & Local, Helpful & Customer-Focused, Enthusiastic & Modern

Brand Values

• •Sustainability
• •Innovation
• •Quality & Reliability
• •Customer Support & Expertise
• •Local Community Support

Best Practices

• •Ensure all messaging, from product descriptions to social media posts, consistently highlights the eco-friendly benefits and the brand's commitment to a greener New Zealand.
• •Regularly share insights, tips, and news about e-ride technology, maintenance, and sustainable practices to reinforce authority and knowledge.
• •Continue to highlight partnerships with NZ businesses and tailor messaging to resonate with the values and specific needs of New Zealanders, particularly the Christchurch community.
• •Especially in customer service interactions (social media, email, in-person), ensure the tone is always supportive, friendly, and focused on providing solutions.
• •Use vibrant language and imagery that reflects the fun, freedom, and forward-thinking nature of choosing electric mobility.

Social Perception

A responsible, eco-minded business that is not just selling products but promoting a sustainable lifestyle and supporting the local economy. An effort to build trust and relatability with the local market.

Copy Examples

• •Expert advice, top-quality rides, and a commitment to a greener Aotearoa.
• •From the Port Hills to the city centre, Eride Hub NZ is your trusted partner for all things electric mobility. We don't just sell e-rides; we service, customize, and ensure you get the perfect vehicle for your needs, backed by local knowledge and engineering expertise.
• •Discover the joy of zero-emission exploring! Experience modern, fun, and reliable transport while caring for our beautiful New Zealand.
• •At Eride Hub NZ, we're committed to your entire electric journey. We believe in quality, reliability, and a sustainable future for Kiwi riders.
• •Make a smart choice for your wallet and the planet. Eride Hub NZ offers cost-effective, compact, and efficient electric mobility solutions designed for New Zealand's roads and lifestyle. Join the movement towards a cleaner, quieter, and more enjoyable way to travel.