Brand Tone

Professional, clear, and focused on posture and shaping solutions.

Brand Values

• •Quality
• •Confidence
• •Well-being
• •Clarity
• •Precision

Best Practices

• •Focus on clarity and accuracy to avoid confusion with unrelated entities.
• •Highlight the unique value proposition of the 'Loja Tala Brasil' brand as a posture and shaper store.
• •Differentiate the brand from 'TáLá Brasil' (pet supplies) in all communications.
• •Avoid ambiguous language that could associate the brand with unrelated sporting events or deforestation issues.
• •Maintain a consistent brand voice across all platforms to build recognition and trust.

Social Perception

A specialized and trustworthy brand offering effective posture and shaping solutions. Aim to be seen as reliable and distinct from other similarly named entities.

Copy Examples

• •Discover the difference with Tala Brasil: Posture solutions for a confident you.
• •Experience the comfort and support of Tala Brasil shapers.
• •Invest in your well-being with Tala Brasil's expertly designed posture correctors.
• •Tala Brasil: Your trusted partner for posture improvement and body shaping.
• •Shop the latest collection of posture and shaper garments at Tala Brasil.