Brand Tone

Aspirational, Problem-Solving, Promotional, Value-Oriented, Informative, and Direct.

Brand Values

• •Quality
• •Competitive prices
• •Excellent customer service
• •Transparency
• •Ethics
• •Customer respect
• •Convenience

Best Practices

• •Be upfront about aspects like dropshipping and delivery times, framing them honestly while reassuring customers.
• •Ensure consistency across all touchpoints: product descriptions, email marketing, website banners, and customer service interactions.
• •Emphasize value and savings through promotions like 'Free Shipping'.
• •Highlight guarantees such as 'Guaranteed Purchase' and 'Secure Payment' to build trust.
• •Use persuasive language to showcase how products solve problems and improve daily life.

Social Perception

To be perceived as a trustworthy online store that offers quality products at competitive prices, provides excellent customer service, and operates with transparency and ethics.

Copy Examples

• •Deixe uma marca inesquecível (Leave an unforgettable mark).
• •DISFARCE A POCHETE (Disguise the fanny pack).
• •Elevação da autoestima (Boosting self-esteem).
• •FRETE GRÁTIS PARA TODO BRASIL (Free shipping to all Brazil).
• •Compra garantida (Guaranteed Purchase)