Brand Tone

Supportive and Reassuring, Clear and Direct, Youthful and Engaging (especially on social media), Authoritative and Knowledgeable, Encouraging and Motivational

Brand Values

• •Student Success
• •Accessibility and Affordability
• •Comprehensive Support
• •Structure and Clarity
• •Confidence Building
• •Quality and Reliability

Best Practices

• •Always Prioritize Student Benefit: Frame every piece of content around how it helps the student achieve their goal (passing exams, reducing stress, gaining confidence).
• •Use Clear, Simple, and Direct Language: Avoid jargon where possible. Make information easy to understand and digest quickly, especially for a younger audience.
• •Maintain a Supportive and Encouraging Voice: Acknowledge the stress of exams and position the brand as a helpful partner. Use positive language and focus on solutions.
• •Incorporate Social Proof and Results: Regularly mention success stories, the number of students helped, and positive testimonials to build trust and reinforce effectiveness.
• •Adapt Formality to the Platform, but Keep Core Values Consistent: While TikTok content can be very informal and humorous, the underlying message of support and effective preparation should still be present. Website and email communication can be slightly more structured but still friendly and approachable.

Social Perception

Helpful and Effective, Trustworthy, Convenient, Structured and Organized, Good Value

Copy Examples

• •Headline: "Overwhelmed by Centraal Examen prep? We bring calm & clarity. Ace your exams with MyTutor."
• •Social Media Post (Image: Student smiling with books): "Stop stressing, start succeeding! ✨ MyTutor gives you all the summaries, practice exams, and tips you need for Centraal Examen 2025. Join 180,000+ successful students! #CentraalExamen #MyTutor #Geslaagd"
• •Website Snippet: "Tired of juggling endless textbooks? MyTutor offers everything you need for your Centraal Examen in one organized place. Clear summaries. Thousands of practice questions. Zero confusion. Get started today and walk into your exams with confidence!"
• •Email Subject Line: "Your Secret Weapon for Centraal Examen Success is Here! Email Body Snippet: Hey [Student Name], Feeling the exam pressure? MyTutor is designed to make your study smoother and your results stronger. From detailed subject summaries to targeted practice tests, we've got your back. Let's make this your best academic year yet!"
• •Short Ad Copy: "Centraal Examen 2025? Don't just study, study smart with MyTutor.nl. All subjects, one price. Pass with confidence!"