Brand Tone

Informative & Direct, Friendly & Encouraging, Aspirational & Solution-Oriented, Reassuring.

Brand Values

• •Accessibility: Providing a gateway for international customers to access US retail markets.
• •Convenience: Simplifying the complex process of international shopping and shipping ("nosotros nos encargamos del resto").
• •Customer Empowerment: Enabling shoppers to buy what they want from a wider selection.
• •Value: Helping customers potentially save money or acquire items not available locally.
• •Trustworthiness: Implicitly crucial for a service handling customer purchases and international delivery; this is reinforced with "rápido y seguro."

Best Practices

• •Develop a Simple Brand Voice Guide: Outline the core tone (e.g., "Friendly, Helpful, Reassuring, Simple") and list some "do and don't" words or phrases. This would be primarily for their Spanish communications, ensuring consistency.
• •Prioritize Clarity and Simplicity: Use clear, straightforward language to explain processes and benefits. Avoid jargon.
• •Maintain Consistency Across All Channels: The friendly and helpful tone seen on social media should also be present on the website, in email communications, and any future customer service interactions.
• •Focus on Customer Benefits: Continuously answer "What's in it for me?" for the customer. Highlight access to products, convenience, and the joy of getting desired items from the USA.
• •Engage and Be Human: Especially on social media, continue using an approachable, human tone. Respond to comments and questions (as the brand grows) in a manner that reflects the helpful and friendly values.

Social Perception

The brand projects an image of a helpful, enabling service. Potential customers for such services generally seek reliability, security, transparent pricing, and good communication. The brand's messaging attempts to address these.

Copy Examples

• •Website Headline: "Your USA Shopping Dreams, Delivered. Sign Up for Your Free US Address Today!"
• •Social Media Post (General): "Unlock a world of US shopping! 🛍️ From the latest tech to fashion must-haves, get it all with your own 'Importados Desde Usa' virtual locker. What's on your American wishlist? #ShopUSA #PackageForwarding #InternationalShipping #YourUSAddress"
• •Email Subject Line: "Get US Exclusives Shipped Right to Your Door! 🌎"
• •Ad Copy (Short): "Stop Wishing, Start Shopping US Stores! 'Importados Desde Usa' makes it easy & secure. Your favorite brands, delivered. 👉 Learn How! [Link]"
• •Service Snippet for "How it Works": "Shop your favorite U.S. stores online, send your goodies to your personal U.S. address from us, and we'll deliver them straight to you. Shopping the USA, simplified!"