Brand Tone

Sophisticated & Modern, Authentic & Efficacious, Disruptive & Intriguing, Educational & Empowering, Clean & Conscious

Brand Values

• •Innovation
• •Authenticity
• •Efficacy & Quality
• •Customer-centricity (implied)
• •Modern Lifestyle Integration

Best Practices

• •Embrace "Repensez Vos Standards": Use this philosophy as a guiding principle. Copy should encourage thought, question norms, and position Perruche as a forward-thinking solution.
• •Balance Sophistication with Clarity: While the tone is sophisticated and modern, ensure the language remains accessible, especially when explaining ingredients and benefits. Avoid overly technical jargon without explanation.
• •Highlight Efficacy and Authenticity: Always back up claims with ingredient transparency and focus on tangible results. Use phrases that convey effectiveness ("visibly firm," "transformative results") and genuineness ("authentic beauty," "real results").
• •Maintain a "Cool" and Engaging Edge: Especially on platforms like TikTok and Instagram, use dynamic language, relevant cultural references (if appropriate and aligned), and an intriguing style that sparks curiosity.
• •Consistently Reinforce Core Values: Weave in mentions of cruelty-free, paraben-free, dermatologically tested, and Brazilian orgullho (pride, as a Brazilian brand innovating in the space) where relevant, to reinforce trust and brand identity.

Social Perception

Emerging & Innovative, High-Quality & Premium (aspirational), Trustworthy (building), Focus on Results, Engaging & "Cool"

Copy Examples

• •Headline: Rethink Your Radiance. Discover Perruche. Body: Tired of the same old promises? Perruche brings a revolutionary approach to skincare, blending potent actives with sophisticated formulations. It's time for authentic beauty, on your terms. #RepensezVosStandards #PerrucheSkincare
• •Instagram Post: Image: Flatlay of the Anti-aging Peptide Complex with minimalist, chic props. Caption: Elevate your ritual. ✨ Our Les Moments Anti-aging Peptide Complex isn't just skincare; it's a daily act of authentic self-care. Crafted with 7 potent peptides, Niacinamide, and Cationic Hyaluronic Acid to visibly firm, hydrate, and unify your skin tone. Experience the Perruche difference. Dermatologically tested. Cruelty-Free. Fragrance-Free. #Perruche #SkincareRevolution #PeptidePower #ModernBeauty
• •TikTok Video Idea: Concept: Fast-paced myth-busting about common skincare "standards," ending with the tagline "Perruche. Repensez Vos Standards." Voiceover (energetic, cool): "Think you know skincare? *Myth 1 busted!* *Myth 2? So last season!* It's time to rethink everything. Perruche. #RepensezVosStandards #SkincareMyths #BelezaAutentica"
• •Product Description Snippet (for Retinol product): "Unlock transformative results while you sleep. Our Les Moments Anti-aging Retinol Complex is intelligently formulated with Nano Retinol 0.3%, Niacinamide, and botanical extracts to accelerate cellular renewal, diminish fine lines, and refine texture. Wake up to a visibly rejuvenated, more uniform complexion. This is skincare, re-envisioned. #PerrucheNightRitual #RetinolReimagined"
• •Email Subject Line: Your Skincare Standards Are About To Change. Body Intro: At Perruche, we believe in challenging the status quo. We're not just creating skincare; we're curating experiences that deliver visible results and celebrate your authentic beauty. Ready to meet the new era of skincare?