Brand Tone

Informative & Educational, Modern & Innovative, Supportive & Community-Focused, Confident & Reassuring, Enthusiastic & Passionate

Brand Values

• •Quality & Efficacy
• •Natural & Safe
• •Innovation
• •Customer Satisfaction & Trust
• •Respect for Tattoo Art
• •Environmental Consciousness

Best Practices

• •Prioritize Clarity and Information: Always clearly explain the product's benefits, ingredients, and usage. Avoid jargon where possible, or explain it simply. Your customers are looking for effective and safe aftercare.
• •Showcase Real Results and Testimonials: Use authentic customer and artist testimonials (photos, videos, quotes) to build trust and demonstrate efficacy. This reinforces the supportive and community-focused aspect.
• •Maintain a Confident but Approachable Voice: Be confident in your product's innovation and quality, but remain approachable and empathetic to customer questions and concerns. Address FAQs proactively.
• •Emphasize Natural and Safe Aspects Consistently: Continuously highlight the vegan, natural, and adhesive-free qualities across all communications, as this is a key differentiator and value proposition.
• •Engage with the Tattoo Community Authentically: Share high-quality tattoo art (with credit), participate in relevant conversations, and collaborate with artists. This shows genuine passion and understanding of the tattoo culture, reinforcing the brand as an integral part of it, rather than just a product seller.

Social Perception

Positive for Product Performance, Innovative Solution, Trusted by Artists, Concerns/Queries, Price Point

Copy Examples

• •Headline: Heal Smarter, Not Harder. Ink Beetle Derm Gel: The Future of Tattoo Aftercare. Body: Tired of messy creams and irritating adhesives? Our revolutionary Derm Gel creates a breathable, protective shield for your new ink. Packed with natural, vegan ingredients to soothe, heal, and keep your art vibrant. Experience the Ink Beetle difference. #InkBeetle #TattooCareReimagined
• •Headline: Your Art. Protected Naturally. Body: Fresh ink deserves the best. Ink Beetle Derm Gel is scientifically formulated with nature's finest – Aloe, Shea Butter, and more – to calm, protect, and accelerate healing. No adhesives, no latex, just pure, gentle care for your masterpiece. Heal beautifully. #NaturalTattooHealing #InkProtection
• •Headline: Artists Trust Ink Beetle. So Can You. Body: Leading tattoo artists are making the switch to Ink Beetle Derm Gel for its superior protection and healing properties. Give your clients the aftercare that preserves their art and soothes their skin. Easy to apply, easy to remove. Join the revolution. #TattooArtistApproved #ProfessionalAftercare
• •Headline: Allergic to Saniderm? We've Got You Covered (Literally!). Body: Don't let adhesive allergies compromise your tattoo healing. Ink Beetle Derm Gel offers a safe, effective alternative. Forms a protective skin without harsh adhesives, letting your tattoo breathe and heal irritation-free. Show off your ink with confidence! #SensitiveSkinAftercare #NoAdhesives
• •Headline: Keep That Color Poppin'! Body: The secret to long-lasting, vibrant tattoos? Proper healing. Ink Beetle Derm Gel locks in moisture, protects from contaminants, and reduces healing time, ensuring your colors stay bold and beautiful for years to come. Invest in your ink. #VibrantTattoos #AftercareGoals