Brand Tone

Confident & Reassuring, Direct & Feature-Oriented, Slightly Technical/Enthusiast-Focused, Locally Adapted (Taiwan)

Brand Values

• •Protection & Durability
• •Functionality & Innovation
• •Value for Money
• •Customer Trust/Reliability
• •Style (to some extent)

Best Practices

• •Prioritize "Protection" and "Durability" Keywords: Consistently use strong, evocative language related to protection, toughness, resilience, and durability (e.g., "military-grade," "rugged," "shockproof," "heavy-duty," "built to last").
• •Highlight Specific Features and Benefits: Don't just say it's protective; explain *how*. Mention specific features like reinforced corners, built-in screen protectors, kickstands, MagSafe compatibility, and how they benefit the user (e.g., "hands-free viewing," "secure mounting," "all-around defense").
• •Maintain a Confident and Authoritative Voice: Use declarative statements and back up claims with facts where possible (e.g., drop test certifications, awards). Avoid overly hesitant or passive language.
• •Incorporate a "Value" Proposition: Subtly weave in the idea that Supcase offers premium protection at an accessible price point, emphasizing the quality received for the cost.
• •Adapt to the Platform, but Keep Core Values Intact: While the tone on social media (like the Dcard post) can be more casual and engaging, the core message of toughness, reliability, and protection should always be present. Use visuals that reinforce these values.

Social Perception

Reliable Protection Provider, Good Value, Bulky but Worth It (for many), Practical and Feature-Rich, Mixed on Specifics, Positive Customer Service (often mentioned globally)

Copy Examples

• •Headline: Fearless Protection. Uncompromising Performance. Supcase. Body: Your adventures demand a case that can keep up. Supcase delivers military-grade drop defense and innovative features, so you can focus on what's next, not on your phone. #SupcaseTaiwan #ToughLikeYou
• •Headline: Drop the Worry, Not Your Phone. Body: From city streets to mountain trails, Supcase has your device covered. Our precision-engineered cases offer rugged protection without sacrificing style. Explore the latest collection for your [Phone Model].
• •Headline: More Than Just a Case. It's Peace of Mind. Body: With Supcase, you get award-winning protection, smart features like built-in kickstands and MagSafe compatibility, all designed to make your life easier and your phone safer.
• •Headline (for a clear case): Show Off Your Phone, Not Your Scratches. Body: Our crystal-clear cases provide robust Supcase protection while letting your phone's design shine through. Durable, scratch-resistant, and ready for anything.
• •Headline (product specific, e.g., UB Pro): The Legend. The Protector. Unicorn Beetle Pro. Body: Experience the ultimate in rugged defense. The UB Pro has been CNET-certified and is trusted by users worldwide to shield their phones from the toughest conditions. Get yours at supcase.com.tw.