Brand Tone

Direct and Value-Oriented, Enthusiastic and Trendy (especially on TikTok), Accessible and Informative, Aspirational on a Budget

Brand Values

• •Affordability/Value for Money
• •Accessibility
• •Variety and Choice
• •Smart Shopping

Best Practices

• •Always Emphasize Value: Whether it's a social media post or website copy, the core message of affordability and getting a great deal should be evident. Use phrases like "affordable luxury," "save smarter," "value for money," "half the price."
• •Use Clear, Direct, and Simple Language: Avoid overly complex jargon. The message should be easy to understand quickly, especially on platforms like TikTok. Get straight to the point about the benefits (great scent, low price).
• •Maintain an Enthusiastic and Positive Vibe: Copy should sound exciting and inviting. Use emojis where appropriate (especially on social media) and convey a sense of discovery and smart shopping.
• •Be Transparent (Implicitly or Explicitly) about "Inspired-By" Scents: If selling dupes, while avoiding direct trademark infringement, clearly communicate that these are alternatives or inspired versions. Phrases like "inspired by," "our version of," or "smells like" (used carefully) can manage expectations. The TikTok content already does this effectively by showing the dupe alongside the designer inspiration.
• •Incorporate Social Proof and Urgency (where appropriate): Use phrases like "viral," "customer favorite," or "selling fast" if applicable. Mentioning "Dubai perfumes" as seen on TikTok taps into an existing trend and perceived quality for this market segment. Limited-time offers or discount codes also align with the value-driven approach.

Social Perception

Positive Perception (Target Audience), Potential Skepticism (Wider Audience/Connoisseurs), Savvy Shopper Appeal, Trend-Aware (via TikTok)

Copy Examples

• •TikTok Video Text Overlay/Caption: Stop dreaming about designer scents, START WEARING THEM! ✨ Our viral Dubai-inspired fragrances give you that luxe vibe without the luxe price tag. 😉 Link in bio! #fragrancepascher #dupealert #smellgoodforless #perfumetiktok
• •Website Homepage Banner: Luxury Scents, Unbelievable Prices. Discover your new signature fragrance at Fragrance Pas Cher and smell like a million bucks, without spending it.
• •Email Marketing Subject Line: 🤫 Your Favourite £100+ Perfume Scent for Under £20? (Body Snippet): Yes, you read that right! At Fragrance Pas Cher, we believe everyone deserves to feel amazing. Explore our collection of inspired-by fragrances and best-selling originals.
• •Instagram Ad Copy: Why choose one when you can have them all? 😉 Build your ultimate fragrance wardrobe with Fragrance Pas Cher. High-quality, long-lasting scents from just £[Price]. Tap to shop the collection! #affordableluxury #perfumecollection #fragrancelover #discountperfume
• •Product Description Snippet (for a dupe): Love the iconic aroma of [Designer Perfume Name]? Experience [Our Product Name] – a captivating and long-lasting fragrance inspired by the timeless classic. Indulge in notes of [mention 2-3 key notes] for a fraction of the price. Smell amazing, save smarter.