Brand Tone

Empathetic, Understanding, Practical, Value-Oriented, Caring, and Responsible

Brand Values

• •Affordability
• •Quality
• •Pet Well-being
• •Empathy for Pet Owners
• •Sustainability/Eco-consciousness
• •Practicality

Best Practices

• •Acknowledge their love for their pets and their desire for value.
• •Highlight Value & Quality Hand-in-Hand: Consistently pair the message of affordability with the assurance of high quality and careful curation.
• •The message should be easy to understand and genuine.
• •Incorporate Eco-Conscious Messaging (where applicable): When promoting relevant products (like toys), weave in the brand's commitment to sustainability and eco-friendly practices.
• •This reinforces the core reason customers are shopping for these products.

Social Perception

Affordable, high-quality pet products for caring and responsible pet owners who are empathetic to both their pets' needs and their own financial constraints, with a commitment to sustainability.

Copy Examples

• •Because love shouldn't break the bank.
• •Playtime just got a conscience!
• •That's why we started Okiepet – to bring you meticulously researched items that your pets will love, at prices you'll appreciate.
• •Get premium supplies for your companion, with savings passed directly to you.
• •Okiepet offers a wide range of essentials and fun finds, all carefully selected for quality and affordability, so you can focus on the happy moments.