Brand Tone

Comforting & Gentle, Empathetic & Inclusive, Minimalist & Elegant, Conscious & Responsible, Approachable & Friendly

Brand Values

• •Comfort
• •Confidence
• •Sustainability
• •Authenticity
• •Quality
• •Female Empowerment

Best Practices

• •Prioritize "Comfort" in Your Vocabulary: Consistently use words that evoke softness, ease, gentleness, and well-being (e.g., "soft," "gentle," "embrace," "cloud-like," "effortless," "cozy," "nurture").
• •Speak Empathetically and Inclusively: Address your audience with understanding and respect. Use "you" and "your" to create a personal connection. Ensure your language and imagery reflect diversity and promote self-acceptance rather than aspiration to an unrealistic ideal.
• •Highlight Sustainability Naturally: Weave in mentions of sustainable materials and practices as inherent benefits and part of the brand's DNA, rather than as an afterthought or overly technical jargon. Focus on the positive impact ("kinder to the planet," "consciously crafted").
• •Maintain a Calm and Understated Elegance: Avoid overly loud, aggressive, or gimmicky language. Opt for clear, concise, and gracefully phrased copy. Let the quality and inherent appeal of the products speak through a refined voice.
• •Be Authentic and Relatable: Share the "why" behind the brand. Use storytelling to connect with your audience on a human level. Encourage user-generated content and interact genuinely to foster a sense of community around shared values of comfort and authenticity.

Social Perception

A provider of high-quality, exceptionally soft, and comfortable undergarments and loungewear. A brand that cares about sustainability and ethical production. Inclusive and body-positive in its representation of women. A modern, minimalist, and aesthetically pleasing brand. Trustworthy in terms of product claims regarding comfort and fabric.

Copy Examples

• •Meet your second skin. Our CloudSoft TENCEL™ Modal Bralette isn't just underwear; it's a daily embrace. Designed for ultimate comfort that moves with you, empowering you to feel effortlessly confident, all day long. Sustainably sourced, because feeling good should also do good. #COCOUComfort #SustainableStyle #EmbraceYourself
• •Your moments of calm, wrapped in COCOU. We believe self-care starts with the simplest choices, like choosing comfort that nurtures. Our loungewear is crafted to be a gentle reminder to pause, breathe, and just be. What does your perfect moment of comfort look like? ✨ #COCOULounge #MindfulMoments #EverydayLuxury #FemaleFounded
• •Softness Redefined: Discover the New COCOU Essentials (Body snippet): Experience the next level of gentle. Our latest collection, made with our signature sustainable fabrics, is here to elevate your everyday comfort and celebrate your authentic style.
• •It's the *unbelievable* softness for us! 😍 This is our TENCEL™ Modal – eco-friendly, breathable, and feels like a dream against your skin. Comfort that doesn't compromise. #CocouMagic #SustainableFabric #FeelsLikeACloud #TikTokFashion
• •Founded by women, for women. COCOU was born from a desire for everyday essentials that truly understand us – our need for comfort, our love for effortless style, and our commitment to a kinder planet. We're more than just underwear; we're a community built on confidence and conscious choices. #COCOUStory #WomenSupportingWomen #AuthenticallyYou