Brand Tone

Aspirational & Mindful, Warm & Inviting, Authentic & Transparent, Elegant & Sophisticated (yet accessible), Calm & Serene

Brand Values

• •Ethical Sourcing
• •Handcrafted Quality
• •Sustainability
• •Beauty & Aesthetics
• •Mindful Living & Well-being

Best Practices

• •Emphasize "Ethically Sourced" and "Handcrafted" Narratives: Consistently weave these core values into product descriptions, social media captions, and all brand communications. Tell the stories behind the products and artisans where possible.
• •Use Warm, Evocative, and Slightly Aspirational Language: Words like "sanctuary," "curated," "mindful," "timeless," "comfort," and "conscious" will resonate with the target audience. Maintain a tone that is inviting and inspiring.
• •Maintain Visual and Verbal Cohesion: Ensure the language used in copy aligns with the clean, warm, and elegant aesthetic of the brand's visuals. The words should feel like a natural extension of the images.
• •Focus on the "Why" Not Just the "What": Beyond describing the product, explain the feeling it evokes, the problem it solves (e.g., creating a cozy atmosphere), or the values it represents. Connect with the customer's desire for a more beautiful and meaningful home.
• •Be Authentic and Transparent: Avoid overly salesy or gimmicky language. Let the quality of the products and the integrity of the brand's values speak for themselves. If sharing information about sourcing or production, be honest and clear.

Social Perception

Emerging & Intriguing, Quality-Focused, Conscious Choice, Aesthetically Pleasing

Copy Examples

• •Wrap your space in warmth and intention. ✨ Our new collection of ethically sourced throws are handcrafted to bring comfort and conscious style to your home. Discover the story behind each thread. #MaxwellAndMoss #EthicallyHandcrafted #HomeDecor #SustainableLiving
• •At Maxwell & Moss, we believe your home should be a sanctuary, filled with pieces that tell a story of care and craftsmanship. We partner with artisans who pour their heart into every creation, ensuring ethical sourcing and timeless design. Opening soon – follow us to be the first to explore. #MaxwellAndMossLifestyle #ConsciousHome #ArtisanMade #NewCollectionComingSoon
• •Create a haven of tranquility with handcrafted decor that speaks to your soul. Ethical, beautiful, and made to last. Pinning inspiration for your mindful home. Maxwell & Moss – Curating comfort with conscience. #EthicalDecor #HandmadeHome #InteriorInspo #MaxwellAndMoss
• •The wait is almost over! Maxwell & Moss is preparing to unveil a world of ethically sourced, handcrafted decor and lifestyle treasures designed to elevate your everyday. Sign up to our newsletter for exclusive launch updates, a first look at our collections, and a special welcome gift. Your journey to a more beautiful and mindful home begins soon. #MaxwellAndMoss #EthicallySourced #HandcraftedLuxury
• •Maxwell & Moss: Ethically Sourced, Beautifully Handcrafted. Discover unique decor and lifestyle pieces that bring warmth, character, and conscious living to your home. Shop the collection.