Brand Tone

sentimental, friendly, and appreciative

Brand Values

• •Preserving Memories: The central theme across all platforms is about capturing and cherishing life's special moments.
• •Quality: They emphasize the use of the best materials and ink to ensure high-quality, vibrant, and durable photo magnets.
• •Customer Satisfaction & Service: Positive testimonials highlight great communication and excellent customer service, suggesting this is a key priority.
• •Personalization & Uniqueness: The brand offers a way to create unique, personalized gifts and keepsakes that tell a story.
• •Joy & Connection: The products are positioned as a way to bring joy and keep connections with loved ones alive through displayed memories.

Best Practices

• •Embrace Emotional Language: Use words that evoke feelings of warmth, nostalgia, joy, and connection. Focus on the "why" behind the product – preserving precious moments and relationships.
• •Be Genuinely Friendly and Approachable: Write as if you're talking to a friend. Use contractions, exclamation points (where appropriate), and an inviting, conversational style. Address customers directly and warmly.
• •Show Appreciation: Regularly thank customers for their business, for sharing their photos, and for their positive feedback. Make them feel valued.
• •Focus on Storytelling (The Customer's Story): Frame your products as tools for customers to tell their own stories and celebrate their unique lives and relationships. Highlight the experiences and memories the magnets represent.
• •Maintain Visual Consistency: Ensure that the imagery used alongside the copy (photos, graphics) also reflects the sentimental, warm, and high-quality nature of the brand. Bright, clear, and emotionally resonant visuals will reinforce the written tone.

Social Perception

Magnetised Memories is perceived very positively by its customers. They are seen as a provider of high-quality, beautiful, and meaningful personalized products. Customers appreciate the ease of ordering, fast service, and the emotional value of the items, often describing them as a heartfelt way to display memories. The brand is associated with good customer service and a product that brings happiness and helps preserve cherished moments. Many customers become repeat buyers, indicating strong satisfaction and loyalty.

Copy Examples

• •Facebook/Instagram Post (Wedding Season): Your special day, forever in sight! ✨ Our beautiful photo magnets are the perfect way to keep those cherished wedding day smiles close. Create your unique 'Save the Dates' or thank you gifts that your loved ones will adore for years to come! #MagnetisedMemories #WeddingKeepsakes #CherishEveryMoment
• •Product Description (General Photo Magnets): Turn your precious moments into vibrant, lasting keepsakes! 💖 From sunny holidays to everyday joys, our custom photo magnets bring your memories to life right on your fridge. Easy to create, delightful to behold – a little piece of happiness you can see every day. What memories will you magnetise?
• •Email Marketing (New Product/Offer): Hello memory keeper! 👋 We've got something new we think you'll LOVE. Because we believe every smile, every hug, every adventure deserves to be celebrated, we're giving you a special something to help you magnetise even more joy. Click here to discover your next favorite keepsake!
• •Instagram Story (User-Generated Content Focused): Look at this amazing display from [Customer Name]! 😍 We absolutely adore seeing how you bring your Magnetised Memories to life in your homes. Keep sharing your snaps with #MyMagnetisedMemories – it makes our day! Thank you for letting us be a small part of your big moments!
• •Website Banner (Holiday Promotion): Give the Gift of Memories This Christmas! 🎁 Surprise them with a truly personal touch. Our custom photo magnets capture those heartwarming moments, making them the most thoughtful (and adorable!) stocking stuffers and gifts. Order by [Date] for Christmas delivery!