Brand Tone

Passionate, solution-oriented, inspiring, expressive, customer-centric, trustworthy, accessible, convenient, and quality-focused.

Brand Values

• •Passion
• •Solutions-Oriented
• •Trendiness/Innovation
• •Simplicity and Affordability
• •Customer Satisfaction
• •Quality
• •Trust and Transparency
• •Commitment
• •Convenience

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., passionate, helpful, innovative, simple) with examples of "do's and don'ts." This ensures everyone writing for the brand is aligned.
• •Always Focus on the Customer's Benefit: Frame product descriptions and marketing messages around how the product solves a problem, simplifies a task, or helps the customer express themselves, aligning with Mercado Trends' stated aims.
• •Infuse Passion and Enthusiasm (Authentically): Use positive and engaging language that reflects the brand's "passion" for its products and for helping customers. Avoid overly generic or flat descriptions.
• •Highlight Innovation and Trends (but keep it accessible): Emphasize what's new, current, and exciting about the products, but explain their benefits in a clear, straightforward way ("simples y económicos").
• •Maintain Clarity and Trust: Ensure all communication, from product details to shipping policies, is transparent and easy to understand, reinforcing the values of "confianza, la transparencia y el compromiso." Regularly review customer feedback (even if internal) to ensure the tone resonates positively.

Social Perception

Positive direct feedback from website reviews (small sample size). Operates in a growing Chilean e-commerce market where consumers value variety, convenience, and direct engagement. Aims to tap into the desire for trendy and innovative products.

Copy Examples

• •Headline for a new tech gadget: "Simplify Your Day, Amplify Your Life! ✨ Discover the [Product Name] – innovation that fits right in your hand. Shop the trend now at Mercado Trends!"
• •Social Media Post (if they had one) for a home product: "Transform your space into a haven of style and comfort. ❤️ Our latest collection of home essentials is here to inspire your everyday. What trend will you bring home today? #MercadoTrends #HomeInspo #Chile"
• •Email Subject Line for a seasonal promotion: "🔥 Hot Trends, Cool Prices! Your [Season] upgrade is waiting at Mercado Trends."
• •Product Description Snippet for a fitness item: "Passionate about your well-being? So are we! The [Product Name] isn't just gear, it's your partner in achieving those goals. Quality you can trust, innovation that moves you. Get yours and feel the difference!"
• •About Us Blurb for a flyer/insert: "At Mercado Trends, we're more than just a store; we're your dedicated source for the simple, economical, and trendy solutions that make life easier and more expressive. Quality products, chosen with passion, delivered with care. Join the trend!"