Brand Tone

Warm & Welcoming, Artisanal & Passionate, Authentic & Down-to-Earth, Nurturing & Indulgent

Brand Values

• •Handmade Quality & Craftsmanship
• •Local Pride & Community
• •Natural & High-Quality Ingredients
• •Customer Experience & Connection
• •Joy in Simple Things & Self-Care
• •Women-Owned & Operated

Best Practices

• •Emphasize "Handmade" and "Local": Consistently weave in phrases like "Handmade in Louisville," "Crafted with care in Kentucky," "Small-batch goodness," and "Proudly women-owned." This reinforces core brand identity.
• •Use Warm, Inviting Language: Employ words that evoke comfort, care, and a personal touch. Think "nurture," "indulge," "discover," "treat yourself," "welcome." Avoid overly corporate or sterile language.
• •Tell Your Story (Subtly and Overtly): Briefly allude to the brand's origins, the women-led team, or the passion behind the products in product descriptions, social media posts, and email newsletters. This builds connection and authenticity.
• •Focus on the Sensory Experience: Describe the scents, textures, and feelings your products evoke. Use descriptive adjectives that appeal to the senses – "creamy lather," "uplifting aroma," "silky smooth," "refreshing tingle."
• •Maintain a Consistent Voice Across All Channels: Whether it's a product label, a Facebook post, an email, or website copy, ensure the tone remains friendly, artisanal, and passionate. Develop a simple brand voice guide for anyone creating content.

Social Perception

Positive Reputation, Appreciation for Local & Handmade, Seen as a Go-To for Gifts, Trusted for Natural Products, Good Customer Service

Copy Examples

• •Headline: Handmade in Louisville, Just For You. Body: Discover the Moss Hill difference. Our artisanal bath and body treats are crafted in small batches with love, turning your daily routine into a moment of pure Kentucky joy. Call to Action: Spoil Yourself Today.
• •Headline: From Our Family to Yours: The Gift of Gentle Care. Body: As a women-owned business, we pour our hearts into every soap, lotion, and candle. Experience the warmth of Moss Hill and treat your skin to the kindness it deserves. Call to Action: Explore Our Collections.
• •Headline: More Than Just a Scent, It’s a Moss Hill Moment. Body: Indulge your senses with our unique, locally-inspired fragrances. Handcrafted with quality ingredients, because everyone deserves a little everyday luxury. Call to Action: Find Your Favorite Fragrance.
• •Headline: Kentucky Proud, Naturally Crafted. Body: From bourbon-infused notes to fresh Bluegrass hints, our products celebrate the spirit of Kentucky. Made with care, for skin that feels as good as it smells. Call to Action: Shop Local, Shop Moss Hill.
• •Headline: Turn Your Bath into a Blissful Escape. Body: At Moss Hill, we believe in the joy of simple pleasures. Our handmade bath and body essentials are designed to pamper, soothe, and uplift. Why not make your 'me-time' truly special? Call to Action: Discover a Moment of Calm.