Brand Tone

Creative & Enthusiastic, Friendly & Approachable, Slightly Humorous/Sarcastic, Informative & Direct

Brand Values

• •Handmade Quality
• •Creativity & Uniqueness
• •Personal Connection
• •Small Business / Artisan Support

Best Practices

• •Embrace Authenticity: Let Nichole's genuine passion for crafting shine through. Use "I" and "my" to maintain the personal, handmade feel.
• •Inject Personality: Don't be afraid to use light humor or relatable phrases, especially if it aligns with specific product designs (like the sarcastic signs).
• •Keep it Enthusiastic & Positive: Use exclamation points where appropriate and words that convey excitement about new creations or the crafting process.
• •Be Clear & Informative (but not dry): While showcasing personality, ensure product descriptions are clear about what the item is, its materials, and its dimensions. Avoid overly technical jargon.
• •Engage with Your Audience's Language: Pay attention to how followers comment and interact. Mirroring their enthusiasm and positive language can strengthen the community feel. Use relevant and popular hashtags on platforms like TikTok and Instagram to reach a wider, like-minded audience.

Social Perception

Positive & Appreciative, Engaged Community, Seen as a Source of Unique Gifts

Copy Examples

• •Tired of boring walls? So were we. ✨ Our latest handmade sign is here to add a little personality (and maybe a chuckle) to your space. Shop it now on unwoundcrafts.com!
• •Your desk deserves an upgrade! Get your favorite photo, quote, or sassy saying on our custom sublimated mousepads. Work just got a whole lot more fun. 😉 Design yours at unwoundcrafts.com!
• •Freshly crafted and ready to find their new homes! 🏡 From quirky signs to unique gifts, I’ve been busy in the workshop. Which one is calling your name? See them all at unwoundcrafts.com!
• •Watch the magic happen! ✨ Turning plain wood into a whimsical gnome garden stake. Perfect for adding a touch of handmade charm to your green oasis. Grab yours before the gnomes do! Link in bio. #handmade #gardendecor #crafttok #unwoundcrafts
• •Hoppy crafting! 🐰 Our adorable layered wood Easter eggs are ready to brighten your spring. Limited stock – get ‘em before they’re gone! Available now at unwoundcrafts.com.