Brand Tone

aspirational, sophisticated, and appreciative of craftsmanship

Brand Values

• •Artisanship & Craftsmanship
• •Individuality & Uniqueness
• •Quality
• •Aesthetic Appeal & Storytelling
• •Potential (Implied) Ethical Sourcing

Best Practices

• •Emphasize Craftsmanship and Uniqueness: Consistently use words like "handcrafted," "artisanal," "unique," "one-of-a-kind," and "artisan-made" to reinforce the core value proposition.
• •Speak to Aspirations and Emotions: Connect with the customer's desire for a beautiful, personalized, and inspiring living space. Use evocative language that appeals to their sense of style and individuality (e.g., "transform your space," "tell your story," "curate your sanctuary").
• •Maintain an Elegant yet Approachable Voice: While showcasing sophistication, avoid overly formal or exclusive language. The tone should feel welcoming and inspiring, making customers feel they can achieve the looks presented.
• •Focus on Storytelling: Briefly allude to the story behind the products or the artisans, where appropriate, to add depth and value beyond the physical object.
• •Ensure Visual and Textual Harmony: The copy should always align with the high-quality, aesthetically pleasing visuals used on the website and social media. The words should enhance the beauty and artistry seen in the images.

Social Perception

Customers & Followers: The social media engagement, particularly on Instagram, suggests an audience that appreciates stylish home decor, unique items, and potentially a bohemian or modern rustic aesthetic. They are likely individuals looking to create personalized and aesthetically pleasing living spaces. The Pinterest presence with significant monthly views indicates users are actively seeking inspiration for home decor.

Copy Examples

• •Unveil the art of texture. ✨ Our new handcrafted macrame wall hanging brings a touch of bohemian elegance and serene artistry to your sanctuary. Each knot tells a story, woven with passion by skilled artisans. Discover the piece that speaks to your soul. #BagInDecor #HandcraftedHome #BohoChic #WallArt #ArtisanalDecor
• •Your home is a canvas. Express your unique story with Bag In Decor. Explore our curated collection of artisanal home accents, from statement wall decor to charming handcrafted treasures. Let's create a space that truly reflects you. Shop now and bring artistry home. [Link to website]
• •More than just a vase, it's a vessel of character. This exquisite ceramic piece, with its organic form and subtle glaze, is handcrafted to bring a touch of understated elegance to any room. Perfect for showcasing your favorite blooms or as a standalone sculptural statement. Embrace authentic design with Bag In Decor.
• •Infuse Your Space with Handcrafted Beauty ✨ New Arrivals at Bag In Decor! *Email Body Snippet:* At Bag In Decor, we believe your home should be a collection of things you love – pieces that tell a story and radiate personality. This week, we're thrilled to introduce new artisanal arrivals, each crafted with meticulous care and designed to bring warmth and unique style to your everyday.
• •Curate your calm. ✨ Discover handcrafted decor that transforms shelves into statements. From unique planters to artisanal objects, find pieces that tell your story with Bag In Decor. #HomeDecorInspo #ShelfStyling #ArtisanalHome #UniqueDecor #BagInDecor