Brand Tone

Empowering, Expressive, Confident, Inclusive, and Conscious

Brand Values

• •Creativity
• •Self-Expression & Individuality
• •Inclusivity
• •Quality
• •Sustainability

Best Practices

• •Emphasize empowerment and inspiration through uplifting language.
• •Highlight the artistic and expressive nature of the activewear.
• •Encourage confidence and boldness in self-expression.
• •Promote inclusivity and celebrate diversity in the community.
• •Reinforce the brand's commitment to sustainability and conscious consumption.

Social Perception

A lifestyle choice centered around bold self-expression and conscious consumption.

Copy Examples

• •Dripova empowers you to move, create, and live boldly. Express yourself through our wearable works of art.
• •Dare to be bold and break boundaries with Dripova. Our designs are made to inspire and elevate every moment.
• •Dripova is for everybody. We celebrate the diversity of our community with a wide range of sizes and styles.
• •Transform activewear into a medium of self-expression. Tell your story with Dripova.
• •Consciously crafted for a sustainable future. Dripova produces on-demand to minimize waste.