Brand Tone

Inspirational, Reverent, Approachable, and Entrepreneurial

Brand Values

• •Faith
• •Inspiration
• •Community
• •Empowerment
• •Entrepreneurship

Best Practices

• •Maintain a consistent tone across all platforms, balancing reverence with approachability.
• •Incorporate humor and relatability where appropriate, particularly in social media content.
• •Encourage customer reviews to build social proof and credibility for the products.
• •Ensure product descriptions are clear, concise, and reflect the brand's core values.
• •Highlight the brand's mission of faith and inspiration in all communications.

Social Perception

A brand that is faith-based, inspiring, and relatable, with a touch of humor. It seeks to empower individuals to express their faith through merchandise and content.

Copy Examples

• •"Christ is King" Statement Cap - Wear your faith with pride.
• •Orthodox Cross Steel Tumbler - Keep your faith close, on the go.
• •"Faith Over Fear" Bomber Jacket - Boldly declare your trust.
• •Check out our new collection and let your light shine! #FaithGear #ChristIsKing
• •"God is Dope" Spiral Notebook - Journal your thoughts and prayers.