Brand Tone

nurturing, spiritual, and hopeful

Brand Values

• •Well-being & Balance
• •Natural Harmony
• •Community & Connection
• •Personal Transformation & Empowerment
• •Authenticity & Passion

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your nurturing, spiritual, and hopeful tone. Include preferred vocabulary (e.g., "harmonise," "illuminate," "well-being," "sanctuary") and phrases to avoid (e.g., overly aggressive sales language, overly clinical terms).
• •Emphasize "Feeling" and Transformation: Focus your copy on the emotional and spiritual benefits of the products, rather than just their physical attributes. Use words that evoke feelings of calm, peace, energy, and connection.
• •Tell Your Authentic Story: Continue to weave in elements of the brand's origin story and the personal passion behind it. This builds trust and reinforces the genuine, caring nature of the brand.
• •Speak Directly and Empathetically to Your Audience: Address their potential needs and feelings (e.g., stress, anxiety, feeling "off kilter") with understanding and offer your products as a gentle solution or support system.
• •Maintain Consistency Across All Channels: Ensure that the nurturing, spiritual, and hopeful tone is reflected in website copy, product descriptions, social media posts, email marketing, and any customer service interactions. This builds a cohesive and recognizable brand identity.

Social Perception

positive, focusing on beauty and the intention behind them, targeting an audience interested in spirituality, mindfulness, personal well-being, and holistic practices. The brand's narrative of starting during a stressful global period (Covid-19) and wanting to bring "new bliss" to people is likely to resonate with those seeking comfort and positive change.

Copy Examples

• •Headline: Find Your Calm in the Glow: Discover the soothing energy of New Bliss Crystal Infusions. Body: Feeling overwhelmed? Our hand-poured crystal-infused candles are crafted to bring a wave of tranquility and balance to your space. Let the gentle light and harmonizing crystals guide you back to your center.
• •Social Media Post (Instagram/Facebook): Image: A beautiful shot of a crystal-infused candle with soft lighting. Caption: Illuminate your soul. ✨ Each New Bliss candle is more than just a beautiful scent; it's an invitation to connect with your inner peace and elevate your spirit. Which crystal energy are you calling in today? #NewBlissCrystals #CrystalHealing #MindfulLiving #SpiritualJourney #SelfCare
• •Product Description (for a Rose Quartz infused candle): Embrace Unconditional Love & Harmony. Our "Home" candle, lovingly infused with Rose Quartz, radiates gentle, healing energy. Let the comforting aroma of Damson, Plum, and Patchouli create a warm sanctuary in your home, fostering well-being, relaxation, and a deeper connection with yourself and loved ones. Perfect for moments when you need a little extra tenderness.
• •Email Subject Line: Feeling a Little Off Kilter? Rediscover Your Spark. Email Body Snippet: Life can throw us off balance. At New Bliss Crystal Infusions, we believe in the gentle power of nature to restore harmony. Our crystal-infused creations are designed to help you shift your energy, reduce tension, and guide you to a happier outlook, just like they did for us. Explore our collection and find your new bliss.
• •TikTok Video Concept: Visuals: Quick cuts showing different crystals, then the process of making a candle, ending with the candle lit in a cozy setting. Voiceover (calm, uplifting): Stressed? Anxious? ✨ Mother Nature has a gift for you. We lovingly infuse our candles with powerful crystal energies to help you find your balance and shine your brightest. Tap into your inner peace. #NewBlissCrystals #CrystalEnergy #ManifestJoy #SmallBiz #SpiritualTikTok