Brand Tone

Transformative & Aspirational, Empowering & Confidence-Boosting, Convenient & Practical, Reassuring & Trustworthy, Direct & Benefit-Oriented

Brand Values

• •Efficacy: Delivering visible, salon-quality results.
• •Convenience: Providing an easy-to-use, at-home solution.
• •Quality & Safety: Offering a product that is effective yet "sem formol" (formaldehyde-free).
• •Customer Trust: Building confidence through secure payment options and clear benefit communication.
• •Accessibility: Making salon-like treatments more attainable.

Best Practices

• •Focus on Transformation and Aspiration: Consistently use language that speaks to the user's desires for beautiful, manageable hair and the transformative power of the product.
• •Highlight Convenience and Empowerment: Emphasize the ease of achieving salon-quality results at home, putting the user in control of their beauty routine.
• •Maintain a Reassuring and Trustworthy Voice: Always mention key safety aspects (e.g., "formaldehyde-free") and unique trust builders like "payment on delivery."
• •Be Direct and Benefit-Oriented: Clearly communicate the tangible benefits (smoothness, frizz control, shine, hydration) in a straightforward manner.
• •Infuse "Enchantment" Subtly: While the name is "Liso Encantado" (Enchanted Smooth), the primary tone is practical and results-driven. Use "enchanted," "dream," or "magical" sparingly to add a touch of aspiration without overshadowing the product's efficacy and convenience.

Social Perception

Interest in the Product Category, Potential for Skepticism/Need for Proof, Price and Efficacy Sensitivity, Brand Name Genericism

Copy Examples

• •Unlock Your Dream Hair: Experience the Enchanted Smoothness of Liso Encantado. Salon results, effortlessly at home.
• •Why wait for a salon appointment? Transform your hair in your own shower with Liso Encantado! Get that stunning, frizz-free smoothness you've always wanted. ✨ #LisoEncantadoHair #ShowerProgressive #HairTransformation #AtHomeBeauty
• •Fall in love with your hair again! Our Liso Encantado formaldehyde-free formula delivers lasting smoothness and incredible shine. Easy to apply, and even easier to adore. Plus, pay only when it arrives at your door!
• •Your Secret to Enchantingly Smooth Hair is Here! (Salon Perfect, Shower Simple)
• •Liso Encantado: Simply Smooth, Divinely You. Brazil's favorite way to achieve flawless hair at home. Try it today – pay upon delivery!