Brand Tone

Nostalgic & Warm, Authentic & Trustworthy, Caring & Loving, Appetizing & Flavor-Focused, Simple & Pure

Brand Values

• •Tradition
• •Authenticity
• •Quality
• •Health-consciousness
• •Love & Care
• •Nostalgia

Best Practices

• •Embrace Storytelling: Share the stories behind the recipes, the tradition of pickle-making in Indian families, or anecdotes that evoke nostalgia and the feeling of 'Amma's love.'
• •Use Hindi terms like 'Ghar ka Swad,' 'chatpata,' or 'Amma ka pyaar' where appropriate to enhance authenticity, but ensure they are understood or explained subtly.
• •Focus on sensorial descriptions: Describe the aroma, texture, and taste of the pickles to create a multi-sensory experience for the reader.
• •Highlight the health benefits: Emphasize the use of natural ingredients, low oil content, and absence of preservatives.
• •Incorporate user-generated content: Share customer reviews and testimonials to build trust and credibility.

Social Perception

Customers perceive Amma Ka Achar as a provider of authentic, high-quality homemade pickles that remind them of home. The brand is seen as trustworthy due to its emphasis on natural ingredients and traditional recipes. There's an emotional connection for many, linking the taste to family, particularly mother's or grandmother's cooking. The pickles are generally considered flavorful and a good accompaniment to meals. The efforts towards healthier options (less oil, no preservatives) are likely appreciated by health-conscious consumers.

Copy Examples

• •Rediscover the true taste of home.
• •No preservatives, just pure, authentic 'ghar ka swad' that warms your heart.
• •Bring home the comfort of authentic Indian pickles today.
• •Experience the 'chatpata' goodness!
• •Just pure, natural goodness, handcrafted for you.