Brand Tone

Stylish, Confident, Aspirational, Direct

Brand Values

• •Style & Fashion
• •Quality
• •Versatility
• •Customer-Centricity

Best Practices

• •Clearly articulate the desired tone (e.g., Stylish, Confident, Aspirational, Direct) and create a simple guide with examples of do's and don'ts for all content creators.
• •Continue to build a lexicon of brand-aligned words.
• •Maintain consistency across all channels: Ensure the tone used on the website, social media posts, email marketing, and any advertisements is harmonious.
• •This builds brand recognition and trust.
• •Weave in mentions of quality, versatility, and passion for fashion naturally within product descriptions and brand storytelling, rather than just listing them.

Social Perception

A style-conscious brand that offers versatile and high-quality clothing for both men and women, suitable for a range of occasions from casual to formal.

Copy Examples

• •Discover the unmistakable style of Ramant.it!
• •Ramant Fashion Store - Abbigliamento Uomo e Donna
• •Scopri lo stile inconfondibile
• •Passione per la moda
• •Look impeccabili for every occasion