Brand Tone

playful, approachable, and sex-positive, discreet and reassuring

Brand Values

• •Sexual Wellness & Exploration
• •Openness & Destigmatization
• •Discretion & Privacy
• •Fun & Playfulness
• •Inclusivity

Best Practices

• •Develop a Tone of Voice Guide: Create a simple document outlining the key characteristics of your brand voice (e.g., playful, empowering, witty, reassuring) with do's and don'ts and examples. Share this with anyone creating content.
• •Know Your Audience Intimately: Understand their language, their sense of humor, their concerns, and their aspirations. Write as if you're talking to a friend who shares these traits. For Dulce Papaya, this means being comfortable with suggestive language but not crude, and always being respectful.
• •Use Storytelling and Relatability: Share anecdotes (even hypothetical ones in this context), use metaphors, and create scenarios that resonate with your audience’s experiences and desires. This makes the brand more human and approachable.
• •Be Consistent Across All Channels: Whether it's a product description, a social media update, an email, or a customer service interaction, the tone should feel familiar and authentically "Dulce Papaya." Avoid being overly formal in one place and extremely casual in another.
• •Inject Personality (and Humor, where appropriate): Don’t be afraid to let the brand's unique personality shine through. For Dulce Papaya, this means embracing playfulness and wit. Use emojis strategically, ask engaging questions, and don’t shy away from a well-placed pun or innuendo if it aligns with the brand. Always ensure humor is inclusive and not offensive.

Social Perception

modern, friendly, and non-intimidating sex shop

Copy Examples

• •Ready to turn up the O-M-G? ✨ Our new [Product Name] isn't just a vibe, it's a solo concert where you're the headliner. P.S. Your neighbors might ask for an encore. 😉 Shop now for a standing ovation! #SelfLoveSoundsGood
• •Let's talk lube! 💧 Think of it as the VIP pass to a smoother, more sensational experience. Not sure which one is your soulmate? Slide into our DMs – we’re happy to play matchmaker! #PleasurePositive #LubeLife
• •Psst... Your secret's safe with us (and so is this 20% off! 😉)
• •Beyond the Bedroom: 5 Ways to Spice Up Your Relationship (Hint: We've Got a Few Toys That Can Help!)
• •Your Pleasure, Your Privacy. 🤫 We ship all goodies in plain, unbranded packaging. Because what happens in your cart, stays with you.