Brand Tone

Heartfelt & Sentimental, Playful & Joyful, Appreciative & Community-Focused, Artistic & Creative, Approachable & Friendly

Brand Values

• •Celebrating Pets
• •Personalization & Uniqueness
• •Emotional Connection
• •Quality & Craftsmanship
• •Customer Happiness
• •Joy & Positivity

Best Practices

• •Always Prioritize Emotion: Connect with the deep love and joy pets bring. Use words that evoke warmth, affection, and happy memories.
• •Speak the Language of Pet Lovers: Incorporate common pet-related terms, playful puns (sparingly and appropriately), and express understanding of the pet-owner relationship.
• •Showcase, Don't Just Tell, the "Custom" Aspect: Emphasize that each piece is uniquely made for *their* pet, highlighting the personalization process and the individual character captured.
• •Foster Community: Use inclusive language ("fellow pet lovers," "our community"), encourage sharing of pet stories and photos, and respond to comments with genuine warmth.
• •Maintain Visual-Copy Cohesion: Ensure the tone of the copy aligns with the visuals being used. If the image is playful, the copy can be more lighthearted; if it's a memorial piece, the tone should be more sentimental and respectful.

Social Perception

Positive & Endearing, High Emotional Value, Artistic & Talented, Gift-Worthy, Community-Oriented

Copy Examples

• •Instagram Post (Image: A custom pet portrait phone case): Carry your best friend everywhere you go! 🐾📱 Turn your favorite furbaby photo into a custom phone case that's as unique as they are. Smiles guaranteed every time you pick up your phone! ✨ #TheTalesCustoms #PetPortrait #CustomPhoneCase #DogLovers #CatLove
• •Website Product Description (for a custom pet portrait canvas): Immortalize your beloved companion with a timeless piece of art. Our custom pet portraits capture the unique spirit and personality of your furry, feathered, or scaled friend, transforming a cherished photo into a stunning canvas that will warm your heart for years to come. It's more than just a portrait; it's a tribute to the unconditional love they bring into our lives.
• •TikTok Video Caption (Video: Time-lapse of a portrait being created, ending with the happy customer's pet next to the portrait): From your camera roll to a cherished keepsake! 🎨🐶 Watch the magic happen as we bring [Pet's Name]'s adorable face to life. Seeing their personality shine through in every brushstroke is why we do what we do! Want one for your furry soulmate? Link in bio! #CustomPetArt #PetLove #ArtProcess #TheTales #DogArt #CatArt
• •Email Marketing Subject Line: 🐾 A Special Treat Just For Your Furry Friend (and You!) Email Body Snippet: At The Tales, we know your pet isn't just a pet – they're family. That's why we pour our hearts into creating custom treasures that celebrate that incredible bond. Imagine their cute face on a cozy hoodie or a morning coffee mug...
• •Facebook Ad Copy: Looking for the PAWfect gift for the pet lover in your life (or for yourself!)? 😉 The Tales turns your adorable pet photos into unique, custom-made portraits, apparel, and more! Capture their personality, cherish the memories. Shop now and let us tell your pet's tale! #TheTales #CustomPetGifts #PetObsessed #UniqueGifts #SupportSmallBusiness