Brand Tone

Professional and Authoritative, Caring and Empathetic, Innovative, Community-Oriented and Collaborative, Trustworthy and Reliable

Brand Values

• •Quality
• •Affordability & Accessibility
• •Innovation
• •Ethical Practices & Integrity
• •Customer Satisfaction & Well-being
• •Social Responsibility
• •Collaboration & Unity (as per Better Together)
• •Employee Growth & Welfare

Best Practices

• •Always Emphasize Better Together: Weave the collaborative and community-focused theme into communications where appropriate, reinforcing this new brand pillar.
• •Balance Authority with Empathy: While highlighting expertise and quality, always ensure the language is approachable, caring, and patient-centric. Use we and us to foster connection.
• •Showcase, Dont Just Tell, Quality & Innovation: Instead of just saying high quality, mention certifications or specific R&D efforts. For innovation, highlight new product lines like Ayurveda or nutraceuticals.
• •Maintain Clarity and Simplicity: Pharmaceutical information can be complex. Strive for clear, concise language that is easily understood by a broad audience, avoiding excessive jargon in general communications.
• •Be Consistent Across All Channels: Ensure the tone and core messages are harmonized across the website, social media posts, press releases, and advertising materials for a unified brand voice.

Social Perception

Established and Reputable, Provider of Effective and Affordable Medicines, Quality-Conscious, Progressive, A Good Employer (Implied)

Copy Examples

• •Headline: Your Health, Our Priority. For 40 Years, Torque Pharma Has Been Committed to Quality and Care. Body: At Torque Pharma, we believe everyone deserves access to high-quality, affordable healthcare. Our four decades of experience and dedication to innovation ensure you receive treatments you can trust. #TorquePharma #Healthcare #QualityMedicine #BetterTogether
• •Headline: Innovating for a Healthier Tomorrow, Together. Body: Torque Pharma is proud to be at the forefront of pharmaceutical advancement. With our new Better Together vision, were fostering collaborations to bring you even more effective and accessible health solutions. Discover our range, from trusted medicines to new Ayurvedic wellness. #InnovationInHealthcare #Ayurveda #WellnessJourney #TorqueCares
• •Headline: The Strength of Experience, The Heart of Compassion. Body: Torque Pharma combines rigorous scientific research with a deep understanding of your needs. We are dedicated to not just treating illness, but to enhancing your overall well-being. Because when we work together, we all thrive. #TrustedPharma #AffordableCare #CommunityHealth #BetterTogether
• •Headline: Quality You Can Rely On. Prices You Can Appreciate. Body: For generations, families across India and beyond have trusted Torque Pharma. Our commitment to stringent quality standards and making medicines affordable is unwavering. Experience the Torque difference. #TorqueQuality #AccessibleHealthcare #PharmaIndia
• •Headline: Building a Healthier World, Hand in Hand. Body: Torque Pharmas mission extends beyond medicine. Were dedicated to our communities and a healthier planet. Our Better Together philosophy guides everything we do, from research to responsibility. Join us on this journey. #CorporateSocialResponsibility #SustainableHealth #TorquePharmaBetterTogether