Brand Tone

Professional & Authoritative, Quality-Focused & Reliable, Innovative, Supportive & Approachable, Results-Oriented

Brand Values

• •Quality & Excellence
• •Innovation
• •Professionalism & Competence
• •Customer Focus & Support (Cordiality, Availability)
• •Reliability & Trust
• •Efficacy & Results ("Beauty as a mission")

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., professional, innovative, supportive), core values, key messaging points, and preferred terminology. Share this with anyone creating content.
• •Know Your Audience: Consistently address the language, needs, and aspirations of your target audience (aesthetic professionals). Use industry-relevant terminology where appropriate but ensure clarity.
• •Emphasize Benefits, Backed by Features: While highlighting the advanced features and formulations of the products (e.g., "ISO13485 certified," "own formulation"), always connect these to the tangible benefits for the professional and their clients (e.g., "highest quality and reliability," "cutting edge at all times").
• •Maintain Professionalism Across All Channels: Whether it's website copy, brochures, email communications, or (if developed) social media, the tone should remain consistently professional, authoritative, and supportive. Avoid overly casual or colloquial language.
• •Review and Refine: Regularly review all external communication to ensure it aligns with the established brand tone and values. Solicit feedback if possible and be prepared to refine messaging as the brand evolves.

Social Perception

The brand aims to be perceived by professionals as a high-quality, reliable, and innovative leader in aesthetic and medical cosmetic products. The statement "Aesthetic professionals all over the world use our products with complete satisfaction" suggests a positive perception within their target professional community. The name "Ferrari," while distinct from the car company, may subconsciously influence perceptions towards premium quality and high performance.

Copy Examples

• •Headline: Elevate Your Practice with Ferrari Professional: The Gold Standard in Aesthetic Innovation. Body: Discover our ISO-certified range of advanced cosmetic and medical solutions, meticulously formulated to deliver unparalleled results for your clients. Partner with us for cutting-edge products and dedicated professional support.
• •Product Focus: Introducing [Product Name]: Precision, Performance, and Purity. Engineered for professionals who demand the best. Experience the Ferrari Professional difference.
• •Brand Promise: At Ferrari Professional, your success is our priority. We provide not just superior products, but also the training and support you need to excel. Let us be the trusted partner in your aesthetic journey. "The promise of your happiness."
• •Call to Action (for professionals): Join the elite group of aesthetic professionals who trust Ferrari Professional. Explore our catalog and advanced training programs today.
• •Value Proposition: For over 30 years, Ferrari Professional has been at the forefront of aesthetic science. Choose quality, innovation, and a commitment to excellence. Choose Ferrari Professional.