Brand Tone

Functional and Trustworthy, with an emerging visual/engaging side on TikTok. The core tone is serious and business-like, likely to instill confidence in product legality and quality.

Brand Values

• •Product Variety/Choice
• •Compliance and Responsibility
• •Quality (Implied)
• •Information Clarity

Best Practices

• •Prioritize Clarity and Accuracy (Especially on Website/Product Info): Given the nature of the products, all information regarding ingredients, nicotine content, warnings, and usage must be precise, unambiguous, and compliant with German regulations. The tone should remain factual and trustworthy here.
• •Adapt to the Platform, Maintain Core Values: While TikTok calls for a more casual and visual tone, the underlying values of product choice and responsible information should still be subtly present. Avoid making unsubstantiated claims or overly informal language that could undermine credibility.
• •Use Consistent Terminology (German): Ensure that product categories, descriptions, and important terms (e.g., "Longfill," "Nikotinsalz," "Jugendschutz") are used consistently across all German-language platforms.
• •Incorporate Trust Signals: Continue to highlight aspects like "Made in Germany" (where applicable), adherence to quality standards, and youth protection measures in relevant copy. This reinforces trustworthiness.
• •Balance Information with Engagement: On social media, while providing product information is key, also aim to create engaging content. This can be through visually appealing posts (TikTok), asking questions (Facebook, if appropriate and legally compliant), and showcasing the variety and sensory aspects (flavors, clouds - where regulations permit) of the products.

Social Perception

Existing vape users in Germany looking for a variety of products, potentially those who appreciate detailed product information and compliance.

Copy Examples

• •Dein Geschmack, Dein Style, Dein Vape. Entdecke Hunderte Liquids und Geräte bei Sy Vape.
• •Neu bei Sy Vape! 🥭 Exotic Mango Blast - Hol dir den Sommer! #SyVape #VapeGermany #NewFlavor #MangoLove
• •Erlebe intensiven Geschmack mit unserem [Produktname] Longfill. Hergestellt in Deutschland unter strengen Qualitätskontrollen. Bitte beachte die gesetzlichen Hinweise zum Jugendschutz.
• •Welche Geschmacksrichtung ist dein All-Day-Favorit? Teile es uns in den Kommentaren mit! 👇 #SyVapeCommunity #Vaping #Lieblingsgeschmack
• •Sy Vape Deals: Spare jetzt bis zu 20% auf ausgewählte Aromen! Nur für kurze Zeit. (Jugendschutzhinweis beachten)