Brand Tone

Elegant, Storytelling, Artisanal, Authentic, Minimalist

Brand Values

• •Craftsmanship
• •Heritage & Culture
• •Timelessness
• •Elegance & Beauty
• •Authenticity
• •Meaning & Symbolism

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Elegant, Storytelling, Artisanal, Authentic, Minimalist), key vocabulary (e.g., "heritage," "mythology," "handcrafted," "timeless," "ancient," "minimal"), and a "do's and don'ts" list for language.
• •Immerse in the Inspiration: Regularly revisit the sources of inspiration – ancient Greek art, mythology, history, and minimalist design principles. This helps keep the language and storytelling authentic and rich.
• •Prioritize Storytelling: Instead of just describing features, weave narratives around the products. Explain the inspiration, the symbolism, or the connection to Greek culture. This reinforces the brand's depth.
• •Use Evocative and Sensory Language: Employ words that appeal to a sense of beauty, history, and craftsmanship (e.g., "gleaming silver," "whispers of the past," "meticulously shaped"). Keep it sophisticated and avoid overly casual slang or jargon.
• •Maintain Visual and Textual Harmony: Ensure the copy on the website, social media, and all marketing materials aligns with the elegant, clean, and artistic visual identity of the brand. The words should complement the images and vice-versa.

Social Perception

High-Quality & Unique, Artistic & Culturally Rich, Niche & Specialised, Trustworthy (for its niche), Aspirational yet Accessible

Copy Examples

• •Adorn yourself with the spirit of Athena. Handcrafted from sterling silver, this pendant embodies her wisdom and strength, its clean lines echoing the timeless elegance of ancient Greek design. A whisper of mythology, made for the modern muse.
• •Introducing 'Aegean Echoes' – a collection born from the sun-drenched shores and ancient tales of Greece. Each piece, a testament to minimalist artistry and the enduring allure of our heritage. Discover jewelry that tells a story. #KyklosJewelry #GreekInspiration #HandmadeElegance #TimelessDesign
• •Seeking jewelry as unique as your story? Kyklos Jewelry offers handcrafted pieces inspired by the art and mythology of ancient Greece. Wear a piece of history, reimagined for today. Shop our collection now and embrace timeless elegance.
• •Unlock Ancient Beauty: New Arrivals from Kyklos Jewelry
• •At Kyklos Jewelry, we don't just create jewelry; we craft stories in silver and gold. Inspired by the enduring legacy of ancient Greek culture, our hands give life to designs that speak of myth, art, and the timeless pursuit of beauty. Each piece is a homage to the artisans of the past, thoughtfully designed for the discerning individual of today.