Brand Tone

Creative & Inspiring, Accessible & User-Friendly, Helpful & Supportive, Direct & Product-Focused

Brand Values

• •Creativity: Enabling and inspiring customers to create.
• •Quality: Providing 'high-quality SVG files' that are 'intricate and easy-to-use.'
• •Accessibility/Ease of Use: Making design files that are not overly complex for the average crafter.
• •Variety: Offering a wide range of designs and themes.

Best Practices

• •Develop a Brand Voice Guide: Clearly define your brand's personality (e.g., playful, sophisticated, minimalist), target audience, and key messaging pillars. Share this with anyone creating content.
• •Use Consistent Language & Terminology: If you call your customers 'crafters,' use that consistently. If you emphasize 'ease of use,' ensure that benefit is highlighted across different platforms and product descriptions.
• •Focus on Benefits, Not Just Features: Instead of just saying 'SVG files available,' explain *how* these files benefit the user (e.g., 'Create stunning custom t-shirts effortlessly with our ready-to-cut SVG files').
• •Maintain Visual Consistency: Ensure that the visual elements (colors, fonts, imagery style) used alongside your copy align with your brand's tone and values. The @ysdesign18 Instagram does this well by using mockups.
• •Review and Refine Regularly: Periodically audit your website copy, social media posts, and marketing materials to ensure they still align with your intended brand tone and are resonating with your audience. Address any brand confusion caused by the 'Permino' dancewear association if possible (e.g., by clarifying specialization in social media bios).

Social Perception

The primary perception challenge is the strong association of 'Permino Design' with dancewear in search results and on several social platforms, which could confuse potential customers of the digital file business. Customers in the digital craft space generally value high-quality, easy-to-use files, good variety, and clear licensing terms.

Copy Examples

• •Headline: Unleash Your Inner Crafter! ✨ Body: Stop dreaming, start creating! Our easy-to-use SVG & PNG designs are perfect for your next DIY project. Download instantly and let your imagination run wild! #PerminoDesign #CraftInspiration #DigitalCrafts
• •Headline: Your Next Masterpiece Awaits. 🎨 Body: Looking for that perfect design? From cute animals to inspiring quotes, Permino Design offers high-quality digital files to bring your visions to life. Get crafting today! #SVGfiles #CraftersGonnaCraft #DIYProjects
• •Headline: Crafting Made Simple & Fun! 😊 Body: Say goodbye to complicated files! Permino Design provides intricate yet user-friendly digital downloads for your Cricut, Silhouette, and more. Spend less time figuring out, more time creating! #EasyCrafts #PerminoDesigns #DigitalDownloads
• •Headline: Fresh Designs Dropping Now! 🔥 Body: Don't miss our latest collection of unique SVG and PNG files. Perfect for custom gifts, home decor, and so much more. What will you create next with Permino Design? #NewDesigns #CraftFiles #CreativeProjects
• •Headline: Bundle Up & Save on Creativity! 묶음 Body: Get more for your craft stash! Our curated design bundles offer amazing value and endless possibilities. Elevate your projects with Permino Design's premium digital art. #SVGBundles #CraftDeals #PerminoDesignStudio