Brand Tone

supportive, educational, professional, and empowering

Brand Values

• •Education & Knowledge Sharing
• •Community & Support
• •Empowerment
• •Quality Products
• •Professionalism

Best Practices

• •Always Prioritize "Support" and "Empowerment": Frame your messaging around how The Esti Sisters helps estheticians learn, grow, and feel confident. Use encouraging and uplifting language.
• •Maintain a Professional yet Approachable Voice: While showcasing expertise, avoid overly technical jargon where simpler, clearer language would suffice. Be the knowledgeable friend in the industry.
• •Foster Community in Your Copy: Use inclusive language ("we," "us," "our community," "Esti Sisters"). Ask questions and encourage interaction to reinforce the supportive network.
• •Lead with Education and Value: Ensure that your copy, whether for products or general engagement, offers a takeaway – a tip, a piece of advice, or a learning opportunity.
• •Be Authentic and Passionate: Let the genuine desire to help estheticians shine through in your words. If you're excited about a new product or course, convey that enthusiasm.

Social Perception

The Esti Sisters appear to be perceived positively within their niche community as a valuable resource and supportive network. Clients and followers seem to appreciate the educational content, product quality, and the sense of belonging the brand fosters. The emphasis on a "sisterhood" resonates with their target audience, creating a feeling of camaraderie and shared growth.

Copy Examples

• •Headline (Website Banner for a New Course): "Elevate Your Expertise. Empower Your Practice. Discover Our Advanced Skincare Techniques Course."
• •Social Media Post (Instagram - Product Feature): "Meet your new treatment room essential! ✨ Our [Product Name] is designed for precision and results, helping you give your clients the glowing skin they deserve. Join the Sisterhood of estheticians trusting us for quality tools! #EstiSisters #ProfessionalSkincare #EstheticianTools"
• •Email Subject Line (Newsletter): "Your Weekly Dose of Esti Wisdom + Exclusive Community Tips!"
• •Facebook Group Post (Engagement): "Hey Esti Sisters! 👋 What's the biggest challenge you're facing in your practice this month? Let's share insights and support each other in the comments below! 👇 #EstiCommunity #EstheticianSupport"
• •Product Description Snippet (Website): "Crafted with the professional esthetician in mind, our [Product Name] delivers [Key Benefit 1] and [Key Benefit 2]. We're committed to providing you with the reliable, high-quality tools you need to thrive. Because when you succeed, we all do."