Brand Tone

Educational & Informative, Professional & Expert, Supportive & Community-Oriented, Enthusiastic & Passionate, Results-Driven

Brand Values

• •Innovation & Advanced Technology
• •Education & Empowerment
• •Quality & Efficacy
• •Community & Support
• •Professionalism & Expertise
• •Setting Professionals Apart

Best Practices

• •Prioritize Education: Always aim to teach and inform.
• •Speak as the Expert, Support Like a Sister: Combine authoritative, knowledgeable language with a supportive, encouraging, and approachable undertone.
• •Highlight "New," "Advanced," and "Results": Consistently use language that reflects innovation, cutting-edge technology, and the tangible benefits estheticians and their clients can expect.
• •Foster Community & Exclusivity: Use inclusive language when addressing estheticians ("fellow estheticians," "our community").
• •Maintain Professionalism with Passion: While enthusiastic, ensure the language remains professional and credible.

Social Perception

As Educators and Trainers, As Experts in Korean Skincare, As Supportive Mentors, As Providers of High-Quality, Results-Oriented Solutions, Professional and Reliable

Copy Examples

• •Headline: Elevate Your Esthetics: Master the Korean "Needle-Free Filler Facial." Body: Unlock phenomenal, lasting results for your clients without needles. Join The Esti Sisters for exclusive training on the revolutionary HOP+ PLLA treatment. Become the go-to expert for cutting-edge, non-invasive rejuvenation in your area. Learn more and enroll: [Link]
• •Headline: Your Questions, Answered: Dive Deep into Cold Plasma Technology. Body: Curious about the science and application of Dr. Platon Cold Plasma? The Esti Sisters are here to guide you. Our latest YouTube tutorial breaks down everything estheticians need to know to confidently incorporate this game-changing device into their practice for transformative skin results. Watch now: [Link]
• •Headline: Join The Esti Sisterhood: Where Support Meets Advanced Skincare Success. Body: You're not just building a business; you're transforming skin and lives. Connect with a passionate community of estheticians dedicated to growth and excellence. Get access to exclusive insights, product knowledge from AO Medical, and the support you need to thrive. Request to join our private Facebook group today! [Link]
• •Headline: Beyond the Basics: Introducing Trandmi - Luxe Korean Skincare for Discerning Estheticians. Body: Impress your clients with the sophisticated efficacy of Trandmi. The Esti Sisters have curated this line for its potent, calming, and rejuvenating properties. Discover wholesale opportunities and learn how to integrate these luxurious treatments for unparalleled client satisfaction. Explore Trandmi: [Link]
• •Headline: Don't Just Follow Trends, SET Them. Offer Advanced Korean Skincare Solutions. Body: Ready to differentiate your spa? The Esti Sisters provide advanced training and access to the latest Korean skincare innovations that deliver visible, talked-about results. From revitalizing peels to "glass skin" protocols, let us equip you with the skills and products that will make your clients say WOW. Discover our courses: [Link]