Brand Tone

Wholesome & Natural, Informative & Educational, Passionate & Authentic, Slightly Premium & Trustworthy, Traditional & Health-Conscious

Brand Values

• •Quality & Purity
• •Tradition
• •Health & Wellness
• •Sustainability & Ethical Sourcing
• •Transparency & Education
• •Australian Sourced

Best Practices

• •Emphasize "Organic" and "Australian": Consistently highlight the 100% Australian, organic, grass-fed, and pasture-raised nature of the products in all communications. This reinforces quality and trust.
• •Educate and Inform: Use copy to gently educate the audience on the benefits of traditional animal fats, their versatility in cooking, and their place in a healthy lifestyle. Share tips and simple recipe ideas.
• •Maintain a Wholesome and Authentic Voice: Avoid overly salesy or gimmicky language. Focus on genuine passion for quality food, tradition, and natural living. Let the quality of the ingredients and the connection to traditional practices speak for themselves.
• •Visually Align with Tone: Ensure all accompanying visuals (photography, videography) reflect the natural, high-quality, and wholesome aspects of the brand. Images of vibrant, home-cooked meals, natural settings, and clear product shots work well.
• •Connect with Values: Weave in the brand's core values – quality, tradition, health, sustainability (even if subtly implied through "nose-to-tail" or natural sourcing), and Australian pride – into storytelling and product descriptions. This builds a deeper connection with like-minded consumers.

Social Perception

Positive for Quality and Product, Aligned with Health Trends, Niche but Growing Appeal, Trustworthy Source

Copy Examples

• •Rediscover Real Flavour. OLEN’s Organic Grass-Fed Tallow – 100% Australian goodness, just as nature intended. Taste the tradition.
• •Nourish from the inside out. Our Pure Pasture-Raised Lard is rich in a heritage of health. Learn why traditional fats are making a comeback for vibrant well-being. #olenhealth
• •Crafted with care, down to the last detail. OLEN brings you the finest organic animal fats, honouring a nose-to-tail philosophy for a truly sustainable choice. #australianmade #organiccooking
• •Unlock incredible flavour and superior cooking. OLEN’s Organic Tallow and Lard offer a higher smoke point and a rich, natural taste. Elevate your kitchen creations.
• •Back to Basics. Back to Delicious. Experience the pure, simple goodness of OLEN’s 100% Australian organic fats. Because real food tastes better.