Brand Tone

Helpful, solution-oriented, and modern

Brand Values

• •Convenience
• •Comfort
• •Modernity
• •Problem-solving
• •Well-being

Best Practices

• •Maintain a focus on convenience and problem-solving in product descriptions.
• •Emphasize the modern lifestyle enhancements offered by the products.
• •Incorporate social proof (reviews, user-generated content) to build trust.
• •Ensure clear and accessible product information across all platforms.
• •Provide responsive and helpful customer service to address concerns and build confidence.

Social Perception

Reliable provider of modern, convenient, and comfort-focused home solutions.

Copy Examples

• •"Transform your living space into a haven of comfort with our ergonomic seating solutions."
• •"Say goodbye to stuffy rooms with our portable air conditioners – your personal oasis awaits!"
• •"Experience the ultimate relaxation with our innovative massage devices, designed for your well-being."
• •"Upgrade your everyday life with Electra Living's curated selection of modern home essentials."
• •"Discover smart solutions for a more comfortable and convenient home environment."