Brand Tone

Enthusiastic & Energetic, Authentic & Passionate, Edgy & Modern, Community-Oriented, Direct & Unpretentious

Brand Values

• •Quality in Electronic Music
• •Support for Artists
• •Authenticity & Heritage
• •Community Building
• •Passion for Dance Culture

Best Practices

• •Know Your Roots, Speak Their Language: Immerse copywriting in the authentic language and slang of the electronic music scene (e.g., "cuts," "bangers," "floor-fillers," "analogue warmth") but avoid forcing it if it doesn't feel natural.
• •Channel the Founders' Passion: Write with genuine enthusiasm and a deep appreciation for the music, artists, and culture the brand represents. Reflect the energy of a live DJ set or a packed dancefloor.
• •Be Direct and Confident: Avoid overly corporate or watered-down language. Be bold and assertive in describing the music and the brand's impact, consistent with the "kick-ass" and "floor-demolishing" vibe.
• •Prioritize Community Engagement: Frame copy to invite interaction, share experiences, and build a sense of belonging among fans and artists (e.g., "What tracks are you feeling?", "See you on the dancefloor!").
• •Maintain Visual and Verbal Synergy: Ensure the tone of the copy aligns with the visual branding (album art, merchandise design, event flyers), which often has an edgy, contemporary, and art-driven aesthetic.

Social Perception

Credible & Respected, Innovative & Exciting, Artist-Focused, Brighton-Centric but with Wider Appeal

Copy Examples

• •Fresh garms just dropped from the Jack Said What lab. Rep the sound that's shaking up the scene. Quality beats deserve quality threads. Link in bio – don't sleep on this. #JackSaidWhat #ElectronicMusic #NewMerch #BrightonSound
• •🔊 Lock in TONIGHT! The Jack Said What Radio Show is going live on 1BTN. Your weekly dose of undiluted electronic fire, curated by the crew. Expect new cuts, future classics, and pure dancefloor energy. Swipe up to tune in!
• •Meet [Artist Name] – the latest sonic architect to join the Jack Said What family. Their new EP, '[EP Name],' is a masterclass in [mention genre/style, e.g., raw, analogue house / forward-thinking techno]. We're buzzing to have them on board. Go stream it, feel it, live it. [Link to music] #JackSaidWhatArtists #NewMusicFriday #ElectronicDanceMusic
• •Own a piece of the Jack Said What legacy. This exclusive fine art print of [Artwork/Artist]’s iconic [Album/Single] artwork is more than just a poster – it's a statement. Printed on high-quality [Material], capturing every detail of the original. Limited run. Fuel your walls. [Link to shop] #JackSaidArt #MusicArt #LimitedEdition #RecordLabel
• •Jack Said What: We Speak Fluent Dancefloor.