Brand Tone

Artistic & Creative, Quality-Conscious & Luxurious, Ethical & Sustainable, Warm & Comforting, Personal & Thoughtful, Authentic & Transparent

Brand Values

• •Artistry & Design
• •Quality & Craftsmanship
• •Sustainability & Ethical Production
• •Customer Satisfaction & Joy
• •Made in USA & Supporting Local
• •Durability & Longevity

Best Practices

• •Emphasize Artistry and Collaboration: Always highlight the artist-designed nature of the products. Mention artist names when possible and tell the story behind the designs. This reinforces the unique, creative value.
• •Spotlight Quality and Natural Materials: Consistently use descriptive words that convey luxury, softness, durability, and the natural origins of the fibers (e.g., "indulgent softness," "premium Merino wool," "gentle organic cotton").
• •Integrate Sustainability and Ethical Production Messaging: Weave in the "made-to-order," "US-made," "small carbon footprint," and "minimal waste" aspects naturally into product descriptions, social posts, and brand storytelling. This appeals to conscious consumers.
• •Use Warm, Evocative, and Inclusive Language: Create a sense of comfort, joy, and personal connection. Use words that make people feel good and imagine the products in their homes.
• •Maintain Authenticity and Transparency: Share the "why" behind Biquette. Be open about the production process, the collaboration with artists, and the commitment to quality and sustainability. This builds trust and resonates with customers who value genuine brands.

Social Perception

Positive Customer Feedback, Good Reputation for Customer Service, Seen as a Premium, "Sweet" Company, Valued for Sustainability and Ethical Choices, Recognized as Unique Gift Option

Copy Examples

• •Headline: Wrap Yourself in Art. Discover Biquette. Body: Experience the embrace of luxurious, artist-designed knit blankets, crafted with the finest natural fibers. Each piece is a story, made to order in New York, just for you. Sustainable comfort, timeless style.
• •Social Media Post (Image: Close-up of a textured blanket with an artist's design): From the artist's vision to your cozy corner. ✨ Our [Blanket Name] blanket, designed by the talented [Artist's Name], is more than just a throw – it's a piece of art, ethically knitted with [Organic Cotton/Merino Wool] in our New York studio. Feel the difference quality and care make. #Biquette #ArtistDesigned #SustainableLuxury #MadeInNY #HomeComfort
• •Product Description Snippet (for a personalized baby blanket): Welcome little one with a gift as unique as they are. Our personalized baby blankets are lovingly knit from gentle, all-natural [fiber type, e.g., organic cotton], ensuring a soft touch for sensitive skin. Choose a design, add a name, and create a cherished heirloom. Made with care, to be loved for years.
• •Email Subject Line: Art, Warmth, and a Little Bit of New York Magic ✨ Email Body Snippet: At Biquette, we believe your home should be a haven of comfort and inspiration. That's why we partner with incredible artists worldwide to bring you unique knitwear that’s as kind to the planet as it is to your skin. Explore our latest collection, sustainably made just for you.
• •About Us Page Excerpt: More than just blankets, we're weaving a commitment to artistry, quality, and conscious living. Biquette was born from a passion for beautiful design and a respect for our planet. By collaborating with global artists and knitting each piece to order in our Long Island mill using only natural fibers, we create items you can feel good about, inside and out. Discover the story in every stitch.