Brand Tone

Authentic, Passionate, Informative, Warm and Premium

Brand Values

• •Tradition & Heritage
• •Quality & Purity
• •Health & Wellness
• •Family & Community
• •Authenticity & Transparency
• •Sustainability
• •Conviviality

Best Practices

• •Embrace Storytelling: Consistently weave the family history, the connection to Calabria, and the "Blue Zone" heritage into your communications. This reinforces authenticity and tradition.
• •Highlight Health with Heart: When discussing health benefits, maintain a warm, accessible tone rather than a purely clinical one. Connect the science (polyphenols, antioxidants) back to overall well-being and the joy of a healthy lifestyle.
• •Be Transparent and Educational: Clearly explain what makes your EVOO special – single-origin, cold-pressed, polyphenol content, taste profiles. Educate customers on how to choose and use quality olive oil.
• •Foster a Sense of Family and Community: Use inclusive language ("our family," "join us"). Encourage interaction and sharing of experiences. Maintain the personal touch in customer service that is already highly praised.
• •Maintain Visual Consistency: Ensure that all visual content (website, social media, packaging) reflects the brand's values of authenticity, quality, Italian heritage, and natural goodness. Use warm, inviting imagery.

Social Perception

Deliba EVOO is perceived as a provider of high-quality, authentic Italian EVOO, a brand focused on health and natural products, a company with excellent and personal customer service, trustworthy and genuine, premium, yet offering good value.

Copy Examples

• •Taste the Legacy. 80 Years of Italian Sunshine in Every Drop. From our family groves in Calabria's Blue Zone to your table. Deliba EVOO isn't just olive oil; it's a tradition of health, passion, and the authentic taste of Italy, cold-pressed and rich in life-enhancing polyphenols. Experience the Deliba difference.
• •More Than Flavor. It's a Way of Life. At Deliba, "Eat Well And Stay Well" is our promise. Our polyphenol-rich Extra Virgin Olive Oil is crafted to nourish your body and delight your senses. Join our family in celebrating health, heritage, and the joy of authentic Italian living.
• •From Our Heart to Your Home: The Deliba Family Story. For generations, the Cosmano family has poured passion into every bottle. Our single-origin EVOO comes directly from our sun-kissed Calabrian groves, ensuring purity and a taste that tells the story of our land. Discover the tradition we cherish.
• •Unlock the Secret of Longevity: Deliba EVOO from Italy's Blue Zone. Cultivated in Molochio, where life flourishes, our Extra Virgin Olive Oil is packed with over 600 mg/kg of powerful polyphenols. Support your heart, brain, and vitality with every delicious drizzle. Taste the vibrant health of Italy.
• •Not Just Olive Oil, It's an Invitation to Share. Deliba, from the Latin 'delibare' – to savor with grace. We craft our EVOO for those moments of connection, for meals shared with loved ones. Experience the warm, convivial spirit of the Mediterranean with the authentic taste of Deliba.