Brand Tone

Professional, Sophisticated, Artisanal, Traditional, Exclusive, Authoritative, Sensory

Brand Values

• •Quality & Efficacy
• •Italian Heritage & Craftsmanship
• •Innovation Rooted in Tradition
• •Professional Partnership
• •Customer Well-being & Experience
• •Sustainability

Best Practices

• •Maintain a sophisticated and articulate writing style.
• •Emphasize Italian heritage and craftsmanship in product descriptions.
• •Highlight the blend of traditional recipes with modern scientific innovation.
• •Showcase the brand's commitment to supporting hair salons and professionals.
• •Focus on the sensory experience and customer well-being.

Social Perception

High-end, Luxurious, Effective, Authentic, Traditional, Professional, Intriguing

Copy Examples

• •"Opificio Emiliano: The Italian craftsmen for hair care, a family enterprise since 1974."
• •"Experience the exclusive 'La Boutique' – tailored hair care in an environment designed to engage all senses."
• •"Meyen Yeast, a key ingredient in our exclusive formulas, harnessing the power of nature and science for unparalleled hair health."
• •"Our Packaging Positioning emphasizes heritage, craftsmanship, and the unique essence of 'Opificio Emiliano', linking you to the heart of Italian tradition."
• •"Transform your salon with Opificio Emiliano's Galenic Corner, offering tailored in-salon preparations for a personalized hair care experience."