Brand Tone

Aspirational & Attainable, Friendly & Customer-Centric, Enthusiastic, Quality-Oriented, Rustic & Stylish

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Enhancing Home Life
• •Value for Money/Affordable Luxury
• •Ease and Convenience
• •Sustainability (emerging)

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Aspirational & Attainable, Friendly & Customer-Centric, Enthusiastic, Quality-Oriented, Rustic & Stylish) with specific examples of 'do's and don'ts' for language, commonly used phrases, and even emojis (if applicable for social media).
• •Focus on the 'Why': Always connect product features back to the customer's desires and the experiences the bar will enable (e.g., 'more storage space for effortless entertaining,' 'durable wood for years of garden parties').
• •Use Storytelling: Share customer stories (with permission), talk about the inspiration behind designs, or paint a picture of the lifestyle the products offer. This makes the brand more relatable and memorable.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and any customer service interactions is aligned. Train any staff involved in communication on the brand voice.
• •Listen and Adapt: Pay attention to how customers talk about the brand and products in reviews and social media comments. Their language can provide valuable insights and help refine the brand voice to resonate more effectively. Respond to comments and reviews in the established brand tone.

Social Perception

Positive Customer Experiences: Many customers express satisfaction with the product quality, appearance, and the enhancement the bars bring to their homes/gardens. They enjoy using the bars for entertaining guests. Appreciation for Aesthetics: The rustic and stylish design of the bars is frequently praised. Seen as a Good Investment for Home Entertainment: Customers feel the products are 'worth it' and a 'fantastic addition.' Assembly Can Be a Factor: While some find assembly easy, others note it can take time or be slightly challenging, though the end result is usually satisfactory. Responsive Customer Service (implied): A review mentioned a positive experience with the company refunding a difference after an order, indicating good will. The company also replies to reviews on their site.

Copy Examples

• •Craft Your Dream Bar, Effortlessly. Quality Home & Garden Bars, Delivered Free UK-Wide.
• •Imagine this: laughter echoing, drinks flowing, and you, the ultimate host, all from the comfort of your stunning new rustic home bar. Our [Product Name] bar isn't just furniture; it's the heart of great memories. Crafted with passion and designed for your enjoyment.
• •Look at this incredible setup from @HappyCustomer! 😍 Your garden bar is an absolute showstopper! Ready to create your own perfect entertaining space? Tap the link in bio to explore our collection of handcrafted bars. #BarsForYou #HomeBar #GardenBar #MadeInUK #CustomerLove
• •Be the Envy of Your Friends: Discover Your Perfect Home Bar + Free Delivery!
• •At Bars For You, we believe every home deserves a touch of affordable luxury and a space for making memories. That's why we pour our passion into crafting high-quality, stylish home and garden bars right here in the UK. We're here to help you build not just a bar, but your favourite new spot.