Brand Tone

Relatable, witty, and empathetic, with a touch of sarcasm and a focus on self-care.

Brand Values

• •Emotional Connection/Authenticity: Creating scents that genuinely resonate with various moods and emotional states ("Scents that speak to your emotions").
• •Honesty/Realism: Acknowledging that life isn't always perfect ("Because life isn't all glitter and rainbows. But at least it can smell good while you're going through the mess").
• •Self-Care/Well-being: Providing tools (candles, sprays) for individuals to create moments for themselves, find calm, or simply "breathe." This is further emphasized with the "Vibzair" line for "mental health."
• •Humor/Wit: Using clever and sometimes sarcastic product names and descriptions to bring a sense of lightheartedness.
• •Artisanal Quality/Eco-consciousness: Highlighting handmade products and, as seen on YouTube and TikTok, an intention towards eco-responsible ingredients and practices.

Best Practices

• •Create a "Brand Voice Chart": Document Scentimood's core personality traits (e.g., Witty, Empathetic, Realist, Caring, Sarcastic-but-kind). For each trait, list "Do's" and "Don'ts" for word choice and phrasing.
• •Speak to the "Why": Always circle back to why Scentimood exists: to help people navigate their moods and the "mess" of life with a bit of comfort and humor. Let this mission infuse the copy.
• •Embrace Imperfection (Relatably): Continue to acknowledge that life isn't always rosy. This authenticity builds trust and makes the humor land better. Avoid overly polished or generic marketing-speak.
• •Use Storytelling with Specific Moods: Instead of just describing a scent, tell a mini-story about the mood it’s for (e.g., "For those days when your patience is thinner than your last paycheck...").
• •Engage with a Bit of Sass (and a Smile): Maintain the witty, slightly sarcastic edge where appropriate, especially in product names and social media, but always ensure it comes from a place of understanding and shared experience, not negativity. Balance the sass with genuine care for the customer's well-being.

Social Perception

Customers who leave reviews on the website seem to appreciate the unique scents and the emotional connection the brand fosters. The positive comments on TikTok suggest an engaged and appreciative audience on that platform. The brand's approach of addressing mental and emotional well-being through scents, combined with a relatable and humorous tone, is likely to resonate with audiences seeking authenticity and comfort. Their active and engaging TikTok presence is building a community and positive sentiment.

Copy Examples

• •For a candle named "Adulting is Hard": Tired of adulting? We get it. Light this candle, pour a giant glass of whatever, and pretend your responsibilities don't exist for a few hours. Smells like 'I'll deal with it tomorrow'.
• •For the Vibzair "Mental Health" Spray: When life gives you lemons, spray this. Not a cure-all, but a damn good way to make your personal space (and maybe your head) feel a little less chaotic. Breathe in, exhale the BS.
• •Instagram Caption for a new calming scent: World a bit too loud? Create your own quiet. Our latest scent is basically a 'do not disturb' sign for your soul. You're welcome.
• •Facebook Ad for a seasonal collection: Surviving [current season]? You deserve a medal. Or at least a really good candle that understands your struggle. Our new collection: scents that say what you're thinking.
• •Email Subject Line: Your weekly dose of sarcasm & sweet smells is here.