Brand Tone

Authentic, evocative, and supportive of local heritage

Brand Values

• •Tradition
• •Community
• •Authenticity
• •Entrepreneurship
• •Heritage

Best Practices

• •Emphasize the blend of tradition and modernity in fragrance.
• •Highlight local entrepreneurship and community support.
• •Showcase Kuwaiti cultural elements related to perfumery.
• •Use descriptive language to evoke the scents and emotions associated with the perfumes.
• •Engage with the audience through storytelling about the origins and craftsmanship of the fragrances.

Social Perception

A brand that celebrates Kuwaiti heritage, supports local businesses, and offers unique and authentic fragrances.

Copy Examples

• •Experience the timeless allure of oud, crafted by Kuwaiti artisans.
• •Discover unique scents that blend traditional essences with a modern twist.
• •Support local entrepreneurs and indulge in the rich heritage of Kuwaiti perfumery.
• •Explore our collection of exquisite fragrances, inspired by the beauty of Kuwait.
• •Join the vibrant community of fragrance enthusiasts and share your scent stories.