Brand Tone

nurturing, educational, encouraging, and reassuring

Brand Values

• •Child Development
• •Curiosity
• •Customer Trust & Security
• •Accessibility/Support

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., nurturing, encouraging, expert, playful), and words to avoid. Share this with anyone creating content.
• •Focus on Benefit to the Child/Parent: Frame copy around how the products help children learn, grow, and how they make a parent's life easier or more fulfilling, rather than just listing features.
• •Use Consistent Language & Terminology: If you call customers partners in learning or refer to toys as tools for discovery, use these terms consistently across all platforms.
• •Emphasize Trust & Support: Regularly weave in mentions of guarantees, customer support availability, and secure shopping to build confidence, especially given the FranceVerif report.
• •Review and Refine: Periodically review all customer-facing copy (website, social media, emails, ads) to ensure it aligns with the defined brand tone and values. Get feedback if possible.

Social Perception

build a positive and trustworthy image

Copy Examples

• •Homepage Banner: Unlock Your Child's Potential Through Play! Discover BBChoupette's world of educational toys designed to spark curiosity and foster growth. Shop with confidence – 100% satisfaction guaranteed.
• •Product Description (e.g., for a Montessori toy): Nurture their natural desire to learn with our [Toy Name]. Crafted for little hands and growing minds, this Montessori-inspired toy helps develop fine motor skills and shape recognition, making every playtime a joyful step towards autonomy. Safe, engaging, and built to last.
• •Facebook Ad: Tired of screen time? BBChoupette offers a world of engaging educational games that make learning fun! From vibrant puzzles to creative building sets, help your child discover their passions. Plus, enjoy dedicated customer support 7 days a week. Learn more: [Link]
• •Email Newsletter Subject: New Arrivals to Inspire Little Learners at BBChoupette! Body Snippet: Hello [Parent's Name], at BBChoupette, we believe every child is a budding explorer. This week, we're thrilled to introduce new educational toys that encourage problem-solving and creativity. Because seeing them learn and grow is your greatest joy, and supporting that journey is ours.
• •About Us Snippet: Welcome to BBChoupette, where playful learning comes to life! We're passionate about providing high-quality educational toys that not only entertain but empower your child to explore, discover, and develop essential skills. Your trust is our priority, which is why we offer secure shopping and a dedicated support team ready to assist you.